Event Experiential Marketing
Exclusively written by industry professionals, this course will give you a good understanding of the best practices that make experiential marketing events successful. The course also features real life briefs, case studies and interactive subject expert support.
| Award Name | Diploma - UK |
|---|---|
| NFQ Classification | |
| Awarding Body | Institute of Commercial Management |
| NFQ Level |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Diploma - UK | Institute of Commercial Management |
Duration
You will have full access to online resources and subject expert support for one calendar year.
However, you can complete the course in as little as 4 - 6 months, by dedicating 6-8 hours of study per week.
Further information
Start date: 17 September 2024
€995
• To secure your place on the course the full fee is required.
• All fees must be paid in full before the course begins.
• Please note, the full course fees are inclusive of all course materials and certification costs.
Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.
Event experiential marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction. As a practice, event experiential marketing is a challenging and rewarding career choice, growing in popularity.
Exclusively written by industry professionals, this course will give you a good understanding of the best practices that make experiential marketing events successful. The course also features real life briefs, case studies and interactive subject expert support. These practical elements mean that you will gain real life experiences to prepare you for your career in event experiential marketing.
Event Management Planning
Growth and Emergence of the Events Industry; Identifying Event Goals and Listing Objectives; Conducting a Competitive Analysis; Create an appropriate Vision and Mission for an Event; Managing Event Planning Schedules; Feasibility Studies; Record Keeping Mechanisms; and Recruitment;
Coordinating Events
Developing an Event Concept; Building Effective Event Organisational Charts; Creating and Managing Duty Rosters; Analysis and Management of the Registration and Admission Process; Providing Adequate Event Security; Coordinating Event Speakers with additional Entertainment for maximum effect; Identifying Appropriate Food and Beverage Menus; Project Planning;
The Experience as the Brand
Experiential Objects; Live Brand Experiences; Your Brand becoming the Experience; Mark of the Brand; The Experience as the Brand; the Brand as the Experience; Creating positive word-of-mouth; Making friends with your Brand;
Experiential Marketing Frameworks
Framework for Managing Consumer Experiences; Experiential Marketing Framework; Strategic Experiential Models; What is an Experience; Experiences as Typologies of the mind; Strategic underpinning of Experiential Marking; Types of Experiences: Sense; Feel; Think; Act; and Relate;
Experiential Marketing Campaigns
Authentic Campaigns; Guerrilla Marketing; Buzz Marketing; Brand Ambassadors; Brand Evangelists; The Flash Mob; Promotional Techniques; Promotional laws (generic) and codes of practice;
Developing Experiential Marketing Campaigns
Experiential Marketing's place in the Marketing Mix; How is Experiential Marketing used in Campaigns; Elements of an Experiential Marketing Campaign; Experiential Objectives; Identify Target Markets; Selection of Live Media types; Cycle of the project; Strategy Development;
Measuring Campaign Effectiveness
Market Research, Benefits of Exp Marketing, Evaluation, Measuring Effectiveness;
Experiential Marketing
Key Considerations for Experiential Marketing, Developing Experiential Marketing, Key Considerations for Experiential Marketing;
Reaching the Target Audience
Analysing the Target, Identify Target, Target Audience, Target Audience Location;
Prosumer and Co-creation
Analysing Co-Creation, Co-creation Defined;
Event Marketing
Planning the Event Proposal Strategy with Your Target Market in Mind; Preparing the Event Proposal; Sourcing and Sending Invitations; Budgeting and Buying Advertising; Publicising the Event; Organising Contests and Pre Event Campaigns; Merchandising; Packaging and Sales Promotion; Formulating a Public Relations Strategy; Conducting Market Research; Methods of Measuring Marketing Activity;
Event Sponsorship
Determining Potential Sponsorship Market based on the Event Type; Time; Location; Assessing Selling Points of the Event; Determining Sponsorship Fulfilment Responsibilities; Research and Set Sponsorship Pricing based on Market Factors and Event Exposure;
Public Relations
Review the Place for PR in Business Today; Review PR's Relationship with other Functions/Professions including Event Management; Marketing; etc; Professionalism and industry bodies PRII; PRCA; IPR; Sponsorship and Community Relations; Definitions and Historical Development of the Sponsorship Market; Why Organisations engage in Sponsorship; Using Sponsorship to Target Particular Publics; What can be sponsored? The fit between the Sponsor and the Sponsored; The Sponsorship Proposal; How Sponsorship fits in to wider PR Campaigns; Evaluating Sponsorships; Why Organisations engage in Community Relations; The Range of CR activities;
Online Public Relations
Online Influcneces on Public Relations;
Setting Up & Marketing Your Own Consultancy
The Business Plan; Legalities; Setting Up; the Marketing Strategy; Knowing Your Competitors; Promotional Tools;
Presentation Skills
The Importance of Preparation and Research; Understanding your Audience Before you Present; Speech Content (Subject Matter and Objectives); Speech Delivery and Variety; Discuss the Importance of Body Language; Eye Contact; Presentation Aids; Management of Locations and Audiences; Presentation Structure.
Tel: (01) 283 4579
Email: info@fitzwilliaminstitutegroup.ie