Marketing
Marketing is about identifying a need or problem and developing products or services that meet that need. Studying BSc Marketing at Magee in the vibrant city of Derry-Londonderry will provide you with opportunities to learn about how to get the right messages to the right audiences using the right channels – integral to business success.
| Award Name | Degree - Honours Bachelor at UK Level 6 |
|---|---|
| NFQ Classification | |
| Awarding Body | Ulster University |
| NFQ Level |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Honours Bachelor at UK Level 6 | Ulster University |
Duration
Attendance
Three years without placement/four years including placement year. You are expected to attend all classes associated with the course and be punctual and regular in attendance.
If you choose to complete the full time BSc Hons Marketing course you will normally complete three modules per semester, with class contact time approximately three to five hours per week per module. You will be expected to undertake independent study to supplement that contact time.
Entry Requirements
Irish Leaving Certificate
96 UCAS tariff points to include a minimum of five subjects (four of which must be at higher level) to include English and Maths at H6 if studied at Higher level or O4 if studied at Ordinary Level.
Careers / Further progression
Job roles
With this degree you could become:
Advertising Executive
Brand Manager
Campaigns Manager
Digital Marketing
Events and Marketing
Marketing and Communications
Career options
BSc (Hons) Marketing graduates have been employed as marketing analysts, brand ambassadors, marketing officers/assistants, market researchers, business development managers, customer service representatives, management consultants, advertising executives, sales representatives and project assistants.
Typical employers include The Hastings Group, PWC, Randox, Marks and Spencer (Head Office), Tesco (Head Office), Diageo, Mintel, Belfast Telegraph, Northern Ireland Chamber of Commerce and Power NI. Honours graduates are also well positioned to avail of the Ulster University Business School’s full and/or part time postgraduate learning opportunities. For example, Masters programmes in Marketing, International Business or Business Development and Innovation.
Further information
Start date: September 2024
Deadlines for on-time applications
2024 entry application deadlines
For courses starting in 2024 (and for deferred applications), your application should be with us at UCAS by one of these dates – depending on what courses you apply for. If your completed application – including all your personal details and your academic reference – is submitted by the deadline, it is guaranteed to be considered.
16 October 2023 for 2024 entry at 18:00 (UK time) – any course at the universities of Oxford and Cambridge, or for most courses in medicine, veterinary medicine/science, and dentistry. You can add choices with a different deadline later, but don’t forget you can only have five choices in total.
31 January 2024 for 2024 entry at 18:00 (UK time) – for the majority of courses.
Some course providers require additional admissions tests to be taken alongside the UCAS application, and these may have a deadline. Find out more about these tests at https://www.ucas.com/undergraduate/applying-university/admissions-tests
Check course information in the search tool to see which deadline applies to you at the application weblink below.
Apply as soon as possible: Student funding arrangements mean that as offers are made and places fill up, some courses may only have vacancies for students from certain locations. It’s therefore really important that you apply for your chosen courses by the appropriate deadlines mentioned above, as not all courses will have places for all students.
All applications received after 30 June are entered into Clearing - find out more about Clearing at https://www.ucas.com/undergraduate/clearing-and-results-day/what-clearing
Overview
Marketing is critical to business success. Learn how to be creative and strategic.
Summary
Marketing is about identifying a need or problem and developing products or services that meet that need. Studying BSc Marketing at Magee in the vibrant city of Derry-Londonderry will provide you with opportunities to learn about how to get the right messages to the right audiences using the right channels – integral to business success.
You will learn:
- Core marketing and management skills required by industry.
- About brands and branding, principles of marketing, consumer behaviour, entrepreneurship, creativity in communications, digital marketing, strategy, global marketing and more.
- Transferable skills such as communication, teamwork, critical thinking and creativity.
Our course will give you real world experience:
- Understand how to analyse an organisation, build effective brands and write compelling marketing strategies by delivering live consultancy projects.
- Hear from guest speakers from business and industry and get the opportunity to network.
Choose a placement year to get sought after work experience on your C.V.
Here is a guide to the subjects studied on this course.
Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up to date module list.
Year 1
Financial Awareness for Marketing
Fundamentals of Management
Brands and Branding
Marketing Communications
Principles of Marketing
Academic and Professional Skills
Year 2
Consumer Behaviour
Entrepreneurial Business Venturing
Marketing Management in Practice
Creativity in Communications
Sales and Events Marketing
Digital Analytics Skills
Year 3
Diploma in International Academic Studies - Optional
Professional Practice - Optional
Year 4
The Digital and Marketing Nexus
Strategic Management
Global Marketing
Marketing Consultancy
Corporate Branding - Optional
Retail Marketing - Optional
Agri-Food Marketing - Optional
Services Marketing - Optional
Entrepreneurial Marketing - Optional
Leadership in Marketing - Optional
Assessment methods vary and are defined explicitly in each module. Assessment can be a combination of examination and coursework but may also be only one of these methods. Assessment is designed to assess your achievement of the module’s stated learning outcomes. You can expect to receive timely feedback on all coursework assessments. This feedback may be issued individually and/or issued to the group and you will be encouraged to act on this feedback for your own development.
Coursework can take many forms, for example: essay, report, seminar paper, test, presentation, dissertation, design, artefacts, portfolio, journal, group work. The precise form and combination of assessment will depend on the course you apply for and the module. Details will be made available in advance through induction, the course handbook, the module specification, the assessment timetable and the assessment brief. The details are subject to change from year to year for quality or enhancement reasons. You will be consulted about any significant changes.
Normally, a module will have 4 learning outcomes, and no more than 2 items of assessment. An item of assessment can comprise more than one task. The notional workload and the equivalence across types of assessment is standardised. The module pass mark for undergraduate courses is 40%. The module pass mark for postgraduate courses is 50%.
Associate awards
Diploma in Professional Practice DPP
Diploma in Professional Practice International DPPI
Diploma in International Academic Studies DIAS
Work placement / study abroad
You will have the opportunity to take the skills and knowledge developed during your first two years of the course and put them into practice in a real life setting by choosing an optional placement year.
The Department of Global Business and Enterprise at Magee has a fantastic network of contacts with Marketing professionals, The Chartered Institute of Marketing and The Marketing Institute of Ireland as well as links with private and public sector employers nationally and internationally to help you successfully secure a high-quality placement. Upon successful completion of your placement, when graduating, in addition to your degree, you will receive a Diploma in Professional Practice (DPP). Whilst the placement is optional, research shows that those that complete a placement are more likely to achieve a higher final degree classification and are more likely to gain full-time professional employment. It is also a great way for you to develop your skills, confirm your career choice and build a professional network.
The University also has lots of opportunities to study abroad for the year which is also an option for you in third year. If you choose this option, in addition to your degree you will also graduate with a Diploma in International Academic Studies (DIAS).
Ulster University,
Northland Rd,
Londonderry
BT48 7JL
T: 02870 123 456