Marketing - Kerry
The content of this one year, full time course reflects the range and level of knowledge and skills required by a modern business executive. The focus is on the development of advanced analytical procedures, strategy formulation expertise, and management skills appropriate to employment at higher executive level with industrial, commercial and public sector organisations in the modern dynamic business environment. The course, structured and delivered on a semesterised basis, is also a particularly suitable foundation for students intending to progress to post-graduate studies.
| Award Name | Degree - Honours Bachelor (Level 8 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | Munster Technological University |
| NFQ Level | Level 8 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Honours Bachelor (Level 8 NFQ) | Major | Munster Technological University | Level 8 NFQ |
Duration
1 year Add-on
Entry Requirements
Holders of the Bachelor of Business in Marketing Ordinary Degree, should apply to IT, Tralee.
Careers / Further progression
What are my career opportunities
Through the application of academic theory and practical skills the course equips graduates for executive positions in modern businesses.
For example, some recent graduates are currently employed in: Marketing consultancy, Brand management, Marketing management, Customer service management, International marketing and Direct marketing.
Progression
Postgraduate Masters or Doctorate Through Research
Further information
Apply to the Admissions Office, MTU.
The Institute welcomes applications from persons who will be 23 years of age and over on the 1st of January of the proposed year of entry and who wish to be admitted as a mature student. The Institute reserves a minimum of 5% of all places for mature applicants.
In March of each year, MTU welcomes applications for add-on degree and honours degree programmes, with a commencement date of the following September.
The application process is open for one month, from early March to the first week in April each year (this date changes slightly due to the Easter holidays, but it is always within the first week in April).
Why study Marketing at MTU - Kerry Campus?
- Opportunity to progress to an add on Degree programme and gain a degree in a specialised area of study
- Extensive links with industry
- Gain a thorough understanding of the practical application of core business skills.
Semester: 7
Title Credits
Databases 5
Strategic Management Formulation 5
Web Analytics 5
Direct Marketing 5
Marketing Management 5
Sales Management 5
Semester: 8
Business Intelligence 5
Strategic Management Implementation 5
Customer Experience Management 5
Digital Marketing Communication 5
Strategic Marketing 5
Retail Marketing 5
Head Of Department Business;
Hotel, Culinary Arts & Tourism, Kerry Campus:
Mr. Raymond O Connor Desmond
Email: Ray.OConnorDesmond [at] mtu.ie
Room(s): S219
Tel: +353 (0)66 7191826 Ext: 1826