Marketing - Digital Media
This course balances in-depth coverage of marketing theory and practice with complementary study of key business disciplines. The course imparts significant business knowledge as well as a critical appreciation of the marketing function and the practical value of marketing models and concepts.
| Award Name | Degree - Honours Bachelor (Level 8 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | QQI |
| NFQ Level | Level 8 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Honours Bachelor (Level 8 NFQ) | Major | QQI | Level 8 NFQ |
Duration
3 years
Specific Subjects or course requirements
2 H5 + 4 O6/H7 to include Maths & English or another language.
Leaving Certificate General Entry Requirements
Selection of CAO applicants will be made on the basis of points. Your points will be calculated by adding together the points scored in the best of six subjects in a single sitting of the Leaving Certificate. The results of two sittings at Leaving Certificate (or equivalent examination) can be combined for the purposes of meeting the subject requirements for minimum entry. DBS currently awards bonus points for Honours maths students. Please note that bonus points will only apply where Mathematics is counted as one of the best six subjects for the applicant.
Leaving Certificate Vocational Progamme LCVP
Distinction 66
Merit 46
Pass 28
Points Calculation Grid
Applicants can use their link module for points allocation as one of their six subjects for the purpose of calculating points and it will therefore count as a passing subject.
QQI FET Applicants General Information
Minimum entry requirements for graduates of FETAC awards is a full FETAC award at Level 5 on the NFQ and which includes a Distinction grade in at least three modules. A full FETAC award normally consists of eight modules. A record of achievement/component certificate does not meet minimum entry standards. FETAC Level 5 awards will be accepted in any discipline. Further details can be obtained from the Admissions Office.
Careers / Further progression
Career Opportunities
Graduates from this stream will have strong business knowledge and competence in marketing with digital media. They can expect to have a wide range of opportunities and should find suitable employment in the broad field of marketing focusing on specialised skills and competencies of digital media including Marketing with Digital Media roles, Brand Marketing with Digital Media, Advertising & Public Relations through Digital Media and Digital Media Consultancy.
Further information
Students who are applying to programmes as mature applicants will be required to be over the age of 23 as on 1st January in the year of entry. Mature students may apply through the CAO or directly to the college. They are not required to do both. Mature students are assessed on basis of age, educational standard and work experience to date.
All applicants presenting other qualifications should contact the Admissions Office directly to discuss their eligibility criteria.
Please note DBS is an independent college and therefore fees apply.
Entry 2024
Early online application (discounted): Fee €30 Closing Date: 20 January 2024 at 5pm
Normal online application: Fee €45 Closing Date: 1 February 2024 at 5pm
Late online application - restrictions apply (see page 3 2024 CAO Handbook): Fee: €60 Closing Date: 1 May 2024 at 5pm
Change of Mind - restrictions apply (see page 3 2024 CAO Handbook): Fee: Nil Closing Date: 1 July 2024 at 5pm
Exceptional online late application (see page 34 of the 2024 CAO Handbook): Fee €60 Closing Date: 22 July 2024 at 5pm
Be sure to complete any action well in advance of closing dates. You should avoid making an application close to a closing date. No extensions to closing dates will be allowed and all application fees are non-refundable.
LATE APPLICATIONS
Late Applications are those which are received after 5pm on 1 February 2024. The closing date for late applications is 5pm on 1 May 2024, subject to the restrictions listed on page 3 of the 2024 CAO Handbook. The online facility for late applications opens on the 5 March 2024 at 12:00 noon - a fee of €60 applies.
Exceptional Late Applications (Exception to the timetable)
The exceptional closing date of 22 July at 5pm applies only to applicants who are registered as an undergraduate student on 1 May 2024 in any year in any one of the participating HEIs (subject to the exclusions listed below). In order to avail of the Exceptional Late Application facility you must have entered the HEI through the CAO system. This is an exceptional late closing date and all steps must be completed by 5pm on 22 July. No changes may be made after this date.
If you did not enter your current course through the CAO system, you must first contact the Admissions Office of the HEI to which you wish to apply and they will inform you if you may submit an application direct to the institution.
Exclusions:
You may submit a late application only for entry to courses other than your existing course. If you wish to repeat the year in the same course you must arrange this within your HEI.
Mary Immaculate College Limerick, Marino Institute of Education, Trinity College Dublin, University of Limerick and Maynooth University have special procedures in place in the case of current or previous students who wish to apply for entry to another course in the same HEI. Such applicants must contact their Admissions Office to determine the application procedure. However, if you are a student in another HEI and you wish to apply to any of these five HEIs, you should apply through CAO.
Refer to page 34 of the 2024 CAO Handbook on how to make an Exceptional Late Application.
Restrictions
As a CAO applicant you may experience one or more of the following restrictions based on your course choices, your category of application, or restrictions imposed by the HEIs that you wish to apply to. Please read the section on 'Restrictions' on page 3 of the 2024 CAO Handbook carefully. This section includes information on:
General Restrictions
1. Making a late application
2. Making changes to your course choices
Restricted Courses
3. Applying for a restricted course
Mature Applicants
4. Mature applicants
Supplementary Admissions Routes
5. Applying for DARE and/or HEAR
Overview/Aims and Objectives
On completion of this programme students should have:
► Gained a strong understanding of marketing concepts and issues
► The ability to evaluate the components of marketing with digital media and competently integrate ideas and theories
► The communication and management skills required to successfully work within digital media projects and have gained the ability to function effectively as an individual and in project teams
► An appreciation of the rapidly evolving marketing with digital media industry by developing their life-long learning skills
► An understanding of the changing face of marketing and digital media, in relation to the use of development of technology, and its impact amongst organisations and on society.
Structure and Content
This course balances in-depth coverage of marketing theory and practice with complementary study of key business disciplines. The course imparts significant business knowledge as well as a critical appreciation of the marketing function and the practical value of marketing models and concepts. As the course progresses, students are provided with a wide range of skills and knowledge, thus enabling them to analyse quite complex marketing scenarios and develop competent marketing solutions and strategies.
Year 1
► Economic Perspectives
► IT Essentials
► Digital Content Creation
► Marketing Essentials
► Business Context & Organisation
► Maths & Stats for Business
► Learning to Learn
Year 2
► Marketing Communications
► Selling and Sales Management
► Marketing Research
► Digital Marketing Concepts
► Advanced Economic Perspectives
► Digital Marketing Planning & Management
► Web Design and Client-Side Development
Year 3
► Consumer Behaviour
► Strategic Marketing
► Services Marketing
► Capstone Project
► International Marketing
► Creativity, Innovation & Entrepreneurship
Teaching and Assessment
The BA (Hons) in Marketing and associated streams are taught mainly through lectures and tutorials, with students taking responsibility for a significant amount of study outside scheduled class contact times. Assessment takes a variety of forms, including essays and reports, individual and group assignments and formal examinations. The majority of subjects are assessed through a combination of coursework and examination.
Awarding Body:
Quality & Qualifications Ireland (QQI)
Award: Honours Bachelor Degree
NFQ Level: level 8
Award Title: BA (Hons) in Marketing
Award Type: Major
Transfer Students
Students holding a relevant certificate, ordinary degree or other relevant qualifications may qualify for entry to the second or third year of the degree programme.
T: +353 (0) 1 4177500
E: admissions@dbs.ie