Business - Marketing - Blended
The BA (Hons) in Business (Marketing) through Blended Learning is an exciting, practical programme that offers students the opportunity to hone in on their marketing strategy skills and apply their knowledge to real-life marketing scenarios in the context of a global landscape.
| Award Name | Degree - Honours Bachelor (Level 8 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | QQI |
| NFQ Level | Level 8 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Honours Bachelor (Level 8 NFQ) | Major | QQI | Level 8 NFQ |
Duration
3 years Blended Learning
What can Blended Learning Students Expect?
Students can now fit their studies around a busy schedule with the blended delivery mode. We have brought the classroom to you.
Blended learning consists of weekly video lectures, monthly live webinars and one Saturday class per month.
Students are recommended to commit at least 10 hours per week to ensure they receive the same experience as students attending other study modes.
Exams are held in person in January and May each year with the full-time and part-time students.
Take part in our access programme if you cannot commit to the required time per week. Take as few modules as you need to fit your schedule. Achieve your degree over a flexible duration.
Entry Requirements
Leaving Certificate
2 H5 and 4 O6/H7 grades, to include a language (English, Irish or another language) and Maths.
English Language
If English is not your native language, you must show that your English level is of a suitable standard. For further information please contact a member of the Admissions Team.
Griffith College is accepting the online Duolingo English Test (DET) as valid proof of English proficiency.
Careers / Further progression
Academic Progression
Upon successful completion of their honours degree course, graduates may wish to continue their studies with a postgraduate qualification in Griffith College or with one of the many third level institution in Ireland or abroad.
The Griffith College Graduate Business School offers a portfolio of programmes which may be of interest. The following programmes prepare graduates for the world of international business; at MSc and MBA levels, and in full and part-time study modes.
• The MSc in International Business Management will develop your skills and knowledge to specialise in key business industries within International Business and learn how to operate a business across borders.
• The MSc in Global Brand Management gives students a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights.
• The MSc in Procurement and Supply Chain Management is an award winning masters programme which is ideal for students wishing to gain industry knowledge of both public and private sector procurement and supply chain management.
Career Progression
Marketing is central to all business activities - whether in a large multinational or in a small local business. The purpose of any business is to meet consumers’ needs and wants while making a profit. A marketing qualification can open doors to a number of exciting and challenging careers. These include, but are not limited to, advertising, PR, sales management, market research, social media marketing, retailing, product design and development, and branding.
Further information
Intake Dates
We run one intake for this course, commencing as follows:
• Autumn: October*
*subject to sufficient numbers
Yes
How to Apply
Applicants under 23 years of age:
Applicants under 23 years of age will be asked for a copy of their Leaving Certificate results / QQI Level 5 qualifications or equivalent and must meet the minimum entry requirements for the programme.
Applicants over 23 years of age (Mature students):
If you are 23 years of age on or before the 1st January of the year you want to enter, you may apply as a mature student. Applicants over 23 years will be asked for a copy of their passport.
Looking for a grounding in traditional marketing techniques and strategies, supported by an in-depth knowledge of digital marketing and social media tools?
The BA (Hons) in Business (Marketing) through Blended Learning is an exciting, practical programme that offers students the opportunity to hone in on their marketing strategy skills and apply their knowledge to real-life marketing scenarios in the context of a global landscape.
Why study Marketing at Griffith College?
Our BA (Hons) in Business (Marketing) is a 3-year QQI Level 8 degree. The purpose of the programme is to allow students to tailor their studies to reflect their interests and future career ambitions in marketing through a broad range of business and marketing modules.
• Students will develop their marketing skills and expertise while also having a grounded knowledge in all key business areas.
• Students will gain a key understanding of business disciplines, teamwork and specialised marketing practices, perfectly positioning them to be a dynamic team player in any business environment.
• Students will achieve a degree level qualification in a flexible and accessible manner via the blended learning delivery method.
• Students will benefit from a broad syllabus covering key marketing disciplines like global marketing, social media marketing, customer engagement and branding.
• Students will receive lecturing from vastly experienced professionals from a wide range of industries.
The Year One and Two, management and marketing modules, act as a perfect introduction, and development, for the final year marketing modules. Students are required to undertake the four Year Three electives listed below, in addition to the mandatory modules, to acquire the BA (Hons) in Business (Marketing) designation.
Year 1
• Introduction to Management Accounting
• Principles of Microeconomics
• Technologies for Business
• Business Management
• Optimising Your Potential in Higher Education
• Business Maths and Statistics
• Marketing Fundamentals
• Principles of Macroeconomics
• Financial Accounting
Year 2
• Operations and Supply Chain Management
• Managing Organisational Behaviour
• Personal and Professional Development
• Business Law and Ethics
• Human Resource Management
• Introduction to Entrepreneurship
• Digital Communications and Customer Engagement
• Business Systems Analysis
Year 3 - Mandatory Modules
• Business Plan
• Financial Management
• Strategic Management
• Global Business Environments
Year 3 - Elective Modules
• Global Marketing
• Consumer Behaviour in a Digital Era
• Selling, Negotiating and Sales Management
• 21st Century Branding and Marketing Communications.
Course Highlights
• Suit your work/life balance, study in your own time at your own pace.
• Dedicated e-learning tutor support and lecturer contact to ensure all your questions are answered.
• Achieve industry certification as part of your qualification to build up your CV.
• Work on real-life industry projects with live clients.
What can Blended Learning Students Expect?
Students can now fit their studies around a busy schedule with the blended delivery mode. We have brought the classroom to you.
• Blended learning consists of weekly video lectures, monthly live webinars and one Saturday class per month.
• Students are recommended to commit at least 10 hours per week to ensure they receive the same experience as students attending other study modes.
• Exams are held in person in January and May each year with the full-time and part-time students.
• Take part in our access programme if you cannot commit to the required time per week. Take as few modules as you need to fit your schedule. Achieve your degree over a flexible duration.
South Circular Road, Dublin 8
Tel: +353 1 415 0400
Email: admissions@griffith.ie