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Applied Brand Strategy & Identity - Letterkenny

Postgraduate
115225

This programme will enable you to design, develop and manage strategically led and visually coherent brand communication campaigns.

Award Name Special Purpose Certificate (Level 9 NFQ)
NFQ Classification Special Purpose
Awarding Body Atlantic Technological University
NFQ Level Level 9 NFQ
Award Name NFQ Classification Awarding Body NFQ Level
Special Purpose Certificate (Level 9 NFQ) Special Purpose Atlantic Technological University Level 9 NFQ
Course Provider:
Location:
Letterkenny
Attendance Options:
Online or Distance, Part time
Apply to:
Course provider
Number of credits:
30

Duration

1 Year

On-Campus Attendance
No attendance required

Entry Requirements

Applicants require an Honours degree (min 2.2) in related discipline or equivalent. Candidates who do not have an Honours degree but have significant relevant experience may also be eligible for consideration via Recognition of Prior Learning (RPL)

Careers / Further progression

Follow-on Courses
Follow up programmes elsewhere include:
UX Design & Applied Innovation

The main employers are:
SMEs
Tech Sector
Marketing Departments
Brand Design Studios
Self-Employed

Graduate Careers
Graduate careers typically include:
Brand Strategist
Senior Designer
Design Director
Creative Director
Design/Marketing Manager / Team Leader
Self-Employed
Employer T

Course Web Page

Further information

20

Total Fees €2500

Who should apply?
This course is suitable for people who want to move in to a career in design. They may want to gain a deeper insight in to how brands are developed, and to apply an understanding of brand to their own business context. They may also want to better understand how to brief and work with designers and learn how to design and build a fully functional website.

Study Hours
3 hours online ‘contact’ per module, as well as a recommended 5 hours self-directed learning.

Modules
Applied Brand Strategy
Applied Brand Identity
Applied Website Design &
Development

Examination & Assessment
Assessments will involve presentations, submission of projects and small exercises

Course Contacts
Admissions: admissions.donegal@atu.ie

Course Provider:
Location:
Letterkenny
Attendance Options:
Online or Distance, Part time
Apply to:
Course provider
Number of credits:
30