Business - Tourism Marketing - Carlow / Wexford / Wicklow
This is a one-year Higher Diploma designed for those who would like to change career, or who may already be employed in the tourism industry.
| Award Name | Higher Diploma (Level 8 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | South East Technological University |
| NFQ Level | Level 8 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Higher Diploma (Level 8 NFQ) | Major | South East Technological University | Level 8 NFQ |
Duration
1 year Part-time (2 nights per week, 7-10pm with some Saturdays throughout the year)
Entry Requirements
Applicants require an NFQ Level 7 or 8 Major Award in business or a level 8 Major Award in a non-business area for entry to this programme. Other applicants will be considered on an individual basis in accordance with the SETU Carlow policy on Recognition of Prior Learning (RPL). SETU Carlow reserves the right to require applicants to attend for interview to determine their suitability for the programme.
Careers / Further progression
Study & Career Opportunities
This programme will give graduates the basis and maturity to proceed to the Master of Business or, the MSc in Digital Marketing taught part-time programmes, depending on their general business experience.
Potential employment opportunities:
Travel Agent
Customer Service Assistant/Manager
Supervisor/Team manager
Tour Manager
Tourist Guide
Tourist Information Centre Assistant
Other tourism related commercial operations.
Further information
SE41T Higher Diploma in Business in Tourism Marketing CARLOW Part-time €2,500
SE42L Higher Diploma in Business in Tourism Marketing WEXFORD Part-time €2,500
SE42D Higher Diploma in Business in Tourism Marketing WICKLOW Part-time €2,500
Course Codes:
SE41T Higher Diploma in Business in Tourism Marketing CARLOW Part-time
SE42L Higher Diploma in Business in Tourism Marketing WEXFORD Part-time
SE42D Higher Diploma in Business in Tourism Marketing WICKLOW Part-time
As the economy continues to recover, more graduates will be required to work in the tourism sector. This programme addresses the need for graduates with knowledge in the area of culture, tourism operations, marketing (including e-marketing) and general business.
What subjects will I study?
Marketing and Brand Communications
Online Marketing Strategy and Practice
Management and Financial Planning
Work Based Research Project
Tourism Operations
Strategic Tourism Marketing
On completion of the programme, students should be able to:
- Demonstrate in-depth knowledge, skills and competencies in strategic planning and sustainable development of tourism management (business and services) in the context of location, resources and markets.
- Analyse frameworks to provide both theory and practical tools of information in Business and Tourism Marketing.
- Understand the linkage between competitive dynamics, macro and micro economics and the economic benefit to the tourism industry
Part-time applicants may contact
Eoin O'Brien
BA, DBS, CBS, Cert Mgmt, MBA
Faculty of Lifelong Learning Manager
E: eoin.obrien@setu.ie