Marketing - Letterkenny
The focus at this level is at developing an enhanced strategic perspective on the world of business and marketing, and understanding the interrelationships between marketing and other business functions.
| Award Name | Degree - Honours Bachelor (Level 8 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | Atlantic Technological University |
| NFQ Level | Level 8 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Honours Bachelor (Level 8 NFQ) | Major | Atlantic Technological University | Level 8 NFQ |
Duration
1 year full-time add-on
Entry Requirements
Minimum Entry Requirements
This is a one-year add-on Honours Degree programme for students who hold a level 7 Bachelor of Business (Marketing) or equivalent.
Careers / Further progression
Follow-on Courses
Follow up programmes elsewhere include:
• Master of Science in Marketing
• Higher Diploma in Business in Finance & Technology (FinTech)
• Master degrees (by research).
• Master degree in institutes and universities at home and abroad.
Career Pathways
The main employers are:
• Public Sector
• Private Sector
• Marketing Agency
• Marketing Department
• Retails Sector
• Education Sector
Graduate Careers
Graduate careers typically include:
• Markting Executive
• Advertising / Public Relation Executive
• Market Researcher
• Sales & Marketing Executive
• Marketing Assistant
• Digital Marketing
Further information
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Is this course for me?
If you’d like to strengthen your knowledge and experience of business and marketing following your ordinary degree, then this one year Bachelor of Business (Hons) in Marketing is designed for you. The focus at this level is at developing an enhanced strategic perspective on the world of business and marketing, and understanding the interrelationships between marketing and other business functions.
Following completion of both Bachelor of Business ordinary and honours degree in Marketing you will have accumulated a strong skillset in marketing tools and techniques built around three key themes: Strategy and Planning, Communicating with the Customer, and Market Research.
On successful completion of the Bachelor of Business (Hons) in Marketing you will be capable of critically appraising the fundamental role that marketing plays in integrating the customer into the business functions. You’ll also be able to describe strategic marketing practices including contemporary advances in the area of marketing, as well as demonstrate mastery of marketing research using and modifying modern marketing research practices to conduct closely guided research.
This degree carries full exemptions for the Marketing Institute of Ireland, so, following the completion of a one-day case study, you will have the title MMII (Grad).
Year 4
Semester 7
Mandatory Modules
• International Marketing
• Human Resource Management
• Analysing Marketing Research
• Digital Business
Semester 8
Mandatory Modules
• Marketing Research Project
• Strategic Management
• Customer Experience Management
• Strategic Market Planning
Further Information
Department Administration: +353 (0)74 918 6211 / +353 (0)74 918 6210
Head of Department Patricia Doherty
Email: Patricia.Doherty@lyit.ie
Telephone: +353 (0)74 9186202