Business - Marketing
>If you want to develop core marketing skills and a thorough understanding of how the marketing function fits into a wider organisational context, then this is the degree for you.
>You will learn how to work with a wide range of existing and emerging marketing tools and channels, including digital and social media marketing, influencer marketing, and how AI and metaverse applications play a role in modern marketing
| Award Name | Degree - Honours Bachelor (Level 8 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | National University of Ireland |
| NFQ Level | Level 8 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Honours Bachelor (Level 8 NFQ) | Major | National University of Ireland | Level 8 NFQ |
Duration
BBS/BBA Marketing CAO Code: MH404 MKT
3 years (4 years with optional placement or Erasmus/Study Abroad)
Placement Option: Yes* (see Course Structure for details)
Specific Subjects or course requirements
Leaving Certificate:
2H5 & 4O6/H7, Irish, English & O4/H7 Mathematics
Leaving Certificate General Entry Requirements
In general, students must be 17 years or older by 15th January in the year after entry to the University. If you are younger, you must make a special application to the University’s President.
All Leaving Certificate subjects carry equal points with the exception of *Mathematics (details below). Points are awarded for your six best subjects in any one year. These do not have to include subjects needed to meet general minimum entry requirements. Minimum entry requirements and course requirements may be satisfied by an accumulation of subjects over more than one year. As well as achieving the required points, you must have a minimum of six subjects in your Leaving Certificate, with two Higher Level papers at grade H5 and four Ordinary or Higher Level papers at grade O6/H7.
The requirements for each course are shown above.
* 25 bonus points will be added to the points score for a Leaving Certificate Higher Level Mathematics grade H6 or higher.
The bonus points are included in the overall points calculation only when Mathematics is one of the applicant’s best six subjects following the addition of the bonus.
Foundation level Mathematics is accepted for matriculation (i.e. can be counted as one of the six subjects required - grade F6 or higher), but does not meet the requirement for degrees where Mathematics is a special programme requirement. Points are not awarded for this subject.
Foundation level Irish is not accepted for matriculation. Points are not awarded for this subject.
Leaving Certificate Vocational Progamme LCVP
Points are awarded as follows:
Distinction 66
Merit 46
Pass 28
Applicants can use their points allocation for the Link Modules as one of their best six subjects for the purpose of calculating points, but the Link Modules do not qualify as a subject for minimum entry requirement purposes.
QQI FET Applicants General Information
Click on the 'QQI FET Applicants Information link' below for specific course entry requirements.
QQI FET General Information Link
Careers / Further progression
Options after graduation?
- Business graduates are consistently among the most employable in the Irish education system. For example, marketing graduates can expect to take up roles in marketing, digital marketing, social media management, sales, and consulting in Irish or international organisations in different industries. In the public sector, there are roles in state agencies, voluntary organisations, the civil service, charities, NGOs, and others, for marketing graduates.
- In addition, as you study marketing, you will gain knowledge and skills that can help you in any business-related career because you will understand the view of the final customer.
- Many of our students have also gone on to further study in a MSc programme at Maynooth University such as the MSc in Digital Marketing
Further information
Maynooth University greatly values the particular contribution of mature students to the academic and social environment of the University. A mature student is 23 years or older by 1st January in the year of entry to the University. For part-time degrees the mature age is 21. There is no upper age limit; we currently have students who range in age from 23 to over 70. Up to 200 mature students begin their studies here each year. Many of our mature entrants undertake preparatory studies in advance of gaining admission.
The Mature Student Office is committed to supporting the learning experience of our mature students. A certain number of places are reserved for mature students on all undergraduate courses. We offer a range of supports for mature students including an advisory service, tailored information sessions during Orientation/Welcome Week, academic advisors, the Student Budgeting Advice Service and a technology skills programme. There is also a Mature Student Society on campus providing a continuation of peer support, both academic and social, to incoming mature students.
See the Mature Student handbook for detailed information about applying as a mature student. Call, email or drop in to meet us in MAP Lodge on the North Campus or to request a mature student information pack. If the opportunity to return to education has presented itself to you, we hope you’ll choose Maynooth University.
Emer Sheerin, Mature Student Officer
+ 353 1 708 3307
emer.sheerin@mu.ie
2023: 250 (MH404)
Entry 2024
Early online application (discounted): Fee €30 Closing Date: 20 January 2024 at 5pm
Normal online application: Fee €45 Closing Date: 1 February 2024 at 5pm
Late online application - restrictions apply (see page 3 2024 CAO Handbook): Fee: €60 Closing Date: 1 May 2024 at 5pm
Change of Mind - restrictions apply (see page 3 2024 CAO Handbook): Fee: Nil Closing Date: 1 July 2024 at 5pm
Exceptional online late application (see page 34 of the 2024 CAO Handbook): Fee €60 Closing Date: 22 July 2024 at 5pm
Be sure to complete any action well in advance of closing dates. You should avoid making an application close to a closing date. No extensions to closing dates will be allowed and all application fees are non-refundable.
LATE APPLICATIONS
Late Applications are those which are received after 5pm on 1 February 2024. The closing date for late applications is 5pm on 1 May 2024, subject to the restrictions listed on page 3 of the 2024 CAO Handbook. The online facility for late applications opens on the 5 March 2024 at 12:00 noon - a fee of €60 applies.
Exceptional Late Applications (Exception to the timetable)
The exceptional closing date of 22 July at 5pm applies only to applicants who are registered as an undergraduate student on 1 May 2024 in any year in any one of the participating HEIs (subject to the exclusions listed below). In order to avail of the Exceptional Late Application facility you must have entered the HEI through the CAO system. This is an exceptional late closing date and all steps must be completed by 5pm on 22 July. No changes may be made after this date.
If you did not enter your current course through the CAO system, you must first contact the Admissions Office of the HEI to which you wish to apply and they will inform you if you may submit an application direct to the institution.
Exclusions:
You may submit a late application only for entry to courses other than your existing course. If you wish to repeat the year in the same course you must arrange this within your HEI.
Mary Immaculate College Limerick, Marino Institute of Education, Trinity College Dublin, University of Limerick and Maynooth University have special procedures in place in the case of current or previous students who wish to apply for entry to another course in the same HEI. Such applicants must contact their Admissions Office to determine the application procedure. However, if you are a student in another HEI and you wish to apply to any of these five HEIs, you should apply through CAO.
Refer to page 34 of the 2024 CAO Handbook on how to make an Exceptional Late Application.
Restrictions
As a CAO applicant you may experience one or more of the following restrictions based on your course choices, your category of application, or restrictions imposed by the HEIs that you wish to apply to. Please read the section on 'Restrictions' on page 3 of the 2024 CAO Handbook carefully. This section includes information on:
General Restrictions
1. Making a late application
2. Making changes to your course choices
Restricted Courses
3. Applying for a restricted course
Mature Applicants
4. Mature applicants
Supplementary Admissions Routes
5. Applying for DARE and/or HEAR
This degree also helps you to understand, where, when, and how to spend your marketing budget to greatest effect; how to plan market research, develop strategic marketing plans, and create persuasive communications, while considering the needs of a multicultural, international business environment; and how marketing interacts with the operations and strategy of a firm as a whole.
Why choose this degree?
Marketing is both profoundly local, selling to one customer, and global, selling to international markets. Our faculty are a blend of international and local experts in different Marketing topic areas, such as online retailing, digital marketing, marketing in small and medium sized enterprises, and consumer behaviour, who bring profound insights into the practicality and complexity of the Marketing subject.
Marketing students at Maynooth benefit from unmatched flexibility and choice. This degree offers you the opportunity to undertake specialist options in the subjects you enjoy so you can focus your degree according to your own strengths and interests. You will also gain insights into Business as a whole, taking key modules in Management to complement your Marketing studies.
Additionally, you can avail of the opportunity to take a work placement in a multi-national or Irish firm for a year (subject to availability), an opportunity which provides you with practical business work experience that can enhance your employability following graduation, or complete a study year abroad, gaining insights into another culture.
Course structure
1st year
Core marketing topics including Consumer Behaviour and Consumer Research and Marketing. In addition, you study other Business modules, including Introduction to Managing Innovation.
2nd year
Master the management functions of Marketing through modules such as Brand Management, Marketing Management, Digital Marketing, and International Business. Optional 10 credit Electives. (see p.23 for details - Prospectus 2024)
Some students may choose to complete a work placement or study abroad year between 2nd and final year and graduate after the 4th year.
*(The University’s Placement Office will support you in the search for a placement job; however, the process is competitive).
Final year
Develop a strategic approach to the marketing function through your study of modules such as International Marketing, Social Media, Contemporary Issues in Marketing, Business Analytics, and Strategic Management.
Possible topics
1st year
Consumer Research and Marketing
Business Landscapes and Introduction to Managing Innovation
Consumer Behaviour
2nd year
Marketing Management and Brand Management
Integrated Marketing Communications and Digital Marketing
International Business, Human Resource Management, and Introduction to Management Information Systems
Maynooth Education Electives Option (see p. 23 for details - UG prospectus 2024)
Final year
Contemporary Issues in Marketing and International Marketing
Social Media and Business Analytics
International Corporate Entrepreneurship and Global IT Business Intelligence
Dr Brendan Keegan, Programme Director
Maynooth University School of Business, TSI Building, North Campus
+ 353 1 708 3609
brendan.keegan@mu.ie
business@mu.ie
www.maynoothuniversity.ie/business
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