Digital Marketing
Learn the skill sets needed for this intensive, interactive and hands-on way of connecting with consumers. Discover how to use a diverse range of tools and strategies to devise, design, and develop digital marketing strategies and solutions for businesses and brands.
| Award Name | Degree - Honours Bachelor (Level 8 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | Institute of Art Design and Technology |
| NFQ Level | Level 8 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Honours Bachelor (Level 8 NFQ) | Major | Institute of Art Design and Technology | Level 8 NFQ |
Duration
3 years full-time
Specific Subjects or course requirements
Min Entry Requirements
2 H5 + 4 O6/H7 including:
English: O6/H7
Maths: F2/O6/H7
Foundation Level Maths accepted
Portfolio No
Leaving Certificate General Entry Requirements
For standard applicants, selection is based on points. These are calculated by adding together the points scored in the best six subjects in a single sitting of the Leaving Certificate Examination (or equivalent). In the courses for which a portfolio is required, additional points to a maximum of 600 are added, based on the outcome of the portfolio assessment.
Maths Requirements
Some courses will accept Foundation Level Mathematics while others require Ordinary Leaving Certificate Mathematics. Please refer to the entry requirements for each individual course.
Bonus Points for Higher Level Maths
A bonus of 25 points will be allocated to students who achieve a grade H6 or above in Higher Level (HL) Mathematics. This means that the maximum cumulative LC points total will increase from 600 to 625 (maximum points plus bonus points).
The bonus points will only be relevant in cases where the subject HL Mathematics (including bonus points) is scored as one of the candidate’s six best subjects for points purposes. Consequently, if HL Mathematics (cumulative points score) is not among these six subjects, the bonus points will not be included in the total points score.
Irish Language Requirements
Foundation Level Irish, at F2 or higher, will meet the minimum language requirement for entry to all courses, but currently no points are added.
Leaving Certificate Vocational Progamme LCVP
LCVP Grade Points
Distinction 66
Merit 46
Pass 28
QQI FET Applicants General Information
IADT is committed to encouraging QQI / FE award holders to progress onto our courses. For details of QQI / FE courses and Higher Education Links, please refer to qqi.ie.
Applications are made through the CAO, and all relevant closing dates and conditions apply.
If you have any full QQI / FE Level 5 or Level 6 award, you are eligible to apply for a place on our Ordinary Degree (Level 7 award) course – DL701.
If you have any full QQI / FE Level 5 or Level 6 award, with a minimum of three distinctions, you are eligible to apply for a place on any of our Honours Degree (Level 8 award) courses.
Please note that some courses (Applied Psychology, Creative Computing and Creative Music Production) require at least a pass (O6/H7) in Mathematics in the Leaving Certificate or a pass in a Mathematical Methods module as part of your QQI / FE award.
Points are awarded on the basis of QQI / FE results. See qqi.ie or cao.ie for details on the scoring system used.
Some courses require a portfolio in addition to your QQI / FE award. Please see the individual course listing and and details on portfolio assessments.
Careers / Further progression
What will I do after I graduate?
From digital marketing executives and social media managers to content marketing developers, customer relationship managers, and search engine optimisation (SEO) specialists, your skills will be in demand for a variety of roles. Digital marketing as a business discipline is undergoing major growth and development, and has become the primary way of connecting with customers today. Our business graduates work in multinationals such as Salesforce, Google, Facebook and LinkedIn and for companies of all sizes and sectors across the economy. After graduating, you could also choose from a range of postgraduate opportunities at universities in Ireland and abroad.
Further information
Mature and Non-standard Applicants
We welcome applications from mature students to all courses. Mature applicants – i.e. those who are 23 years of age or over on the 1st of January in the year of entry to a course – are not required to meet the minimum entry requirements as specified for standard applicants.
Mature and non–standard applicants must apply to the CAO by the above closing dates and tick the relevant box (mature student or disability/ specific learning difficulty) on the CAO application. You will then receive the ‘Supplementary Information Form’ from the CAO for completion. You may then be invited to an informal interview to discuss your application.
If applying for a course that requires a portfolio, mature and non–standard applicants must submit their portfolio for assessment as above. The 1st February application deadline applies to such applications.
25
Entry 2024
Early online application (discounted): Fee €30 Closing Date: 20 January 2024 at 5pm
Normal online application: Fee €45 Closing Date: 1 February 2024 at 5pm
Late online application - restrictions apply (see page 3 2024 CAO Handbook): Fee: €60 Closing Date: 1 May 2024 at 5pm
Change of Mind - restrictions apply (see page 3 2024 CAO Handbook): Fee: Nil Closing Date: 1 July 2024 at 5pm
Exceptional online late application (see page 34 of the 2024 CAO Handbook): Fee €60 Closing Date: 22 July 2024 at 5pm
Be sure to complete any action well in advance of closing dates. You should avoid making an application close to a closing date. No extensions to closing dates will be allowed and all application fees are non-refundable.
LATE APPLICATIONS
Late Applications are those which are received after 5pm on 1 February 2024. The closing date for late applications is 5pm on 1 May 2024, subject to the restrictions listed on page 3 of the 2024 CAO Handbook. The online facility for late applications opens on the 5 March 2024 at 12:00 noon - a fee of €60 applies.
Exceptional Late Applications (Exception to the timetable)
The exceptional closing date of 22 July at 5pm applies only to applicants who are registered as an undergraduate student on 1 May 2024 in any year in any one of the participating HEIs (subject to the exclusions listed below). In order to avail of the Exceptional Late Application facility you must have entered the HEI through the CAO system. This is an exceptional late closing date and all steps must be completed by 5pm on 22 July. No changes may be made after this date.
If you did not enter your current course through the CAO system, you must first contact the Admissions Office of the HEI to which you wish to apply and they will inform you if you may submit an application direct to the institution.
Exclusions:
You may submit a late application only for entry to courses other than your existing course. If you wish to repeat the year in the same course you must arrange this within your HEI.
Mary Immaculate College Limerick, Marino Institute of Education, Trinity College Dublin, University of Limerick and Maynooth University have special procedures in place in the case of current or previous students who wish to apply for entry to another course in the same HEI. Such applicants must contact their Admissions Office to determine the application procedure. However, if you are a student in another HEI and you wish to apply to any of these five HEIs, you should apply through CAO.
Refer to page 34 of the 2024 CAO Handbook on how to make an Exceptional Late Application.
Restrictions
As a CAO applicant you may experience one or more of the following restrictions based on your course choices, your category of application, or restrictions imposed by the HEIs that you wish to apply to. Please read the section on 'Restrictions' on page 3 of the 2024 CAO Handbook carefully. This section includes information on:
General Restrictions
1. Making a late application
2. Making changes to your course choices
Restricted Courses
3. Applying for a restricted course
Mature Applicants
4. Mature applicants
Supplementary Admissions Routes
5. Applying for DARE and/or HEAR
What is this course about?
By equipping you with traditional marketing theory and practice, and the latest digital tools, you will learn how businesses reach, connect, and promote products through digital means. This programme offers you a clear overview of the role of digital marketing and its capabilities to deliver marketing objectives. In addition, it will give you the opportunity to develop practical and transferable digital marketing skills. It is 100% continuous assessment, ensuring a practical focus. Smaller class sizes and student-focussed lecturing staff provide the learning platform to help you understand the needs of the online consumer and develop digital marketing strategies that will optimise engagement with the marketplace.
What will I do?
— Become familiar with the content and language of management, finance, and marketing, as well as digital marketing.
— Develop practical skills in web building and learn how to use social media platforms effectively.
— Learn how to evaluate digital and online business models and how consumers behave online.
— Undertake site visits to companies and learn from a host of guest lecturers who will share lessons from their professional digital marketing journey.
— Develop an online digital marketing strategy for a business as part of a final year project.
— Take opportunities for work placement or choose to study abroad in year two.
International Study Opportunities:
IADT has developed a partnership with the University of Applied Sciences, Hochschule Mainz in Germany specifically for students on the Digital Marketing programme.
What will I study?
In year one, you will be introduced to key topics including Introduction to Management, Digital Marketing, Digital Skills and Web Applications. You will also create an online personal brand to connect and engage with professionals in the digital marketing industry.
Year two sees you learn about more specific topics including Online Consumer Behaviour and Content Development & Creation before starting your work placement or studying abroad.
In your final year, you will grow your expertise with more technical modules like Search Engine Optimisation & Data Analytics and Digital Business Transformation. You will also work on a consultancy project, developing a digital marketing strategy before presenting recommendations directly to clients.
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