Social Media for Business

Contact the college for the next start date
Telephone 022 433 09
email info@mallowcollege.ie or helpdesk@nightschool.ie

Online: Live video-conferencing on Google Meet, email tutor support, free Google Docs and Microsoft Office Online, study notes and course materials online on Moodle.

€75.00
*€65.00 with online discount, €52.50 for Old Age Pension recipients, €45.00 for current and just graduated Mallow campus day students, FREE on the Training Support Grant.

https://mit.enrol.ie/nightschool/ApplicationForm.aspx

Social Media for Business:
This course aims to equip the learner with the knowledge, skill and competence to develop and execute digital marketing campaigns on social media. It would be of interest particularly to those who own a business, who are starting a business, marketing professionals, or anyone managing a corporate website. Digital marketing will enhance your business online presence.

Learning Outcomes
To lead the learner to an understanding of the current and evolving role of social media as part of an overall marketing strategy.

To support the learner in implementing an online marketing plan including identifying marketing goals, audience personas and measurements of success.

To guide the learner in selecting and using appropriate social media platforms for suitable business clients or industry including correct setup of accounts, posting/scheduling of content, paid adverts and audience targeting.

To help the learner to create engaging content including images, infographics and video and how to adapt content for each social media
platform.

Course Modules
Week 1: Introduction to social media marketing. Workshop: How to create a marketing
plan.
Week 2: Facebook and LinkedIn
Week 3: Instagram and Twitter
Week 4: TikTok and Content Creation

Mallow Campus: Night School @ Mallow College, West End, Annabella, Mallow, Co. Cork, P51 P732

Phone 022-43030 Fax 022-22742

Contacts
office@nightschool.ie
Facebook Messenger
Phone 022-43030 Fax 022-22742