Skip to main content

Business Analytics

Postgraduate
MH48D MH49D

This programme is for students who would like to solve business problems through quantitative data analytics. Organisations today realise that data analytics is a critical competitive capability to survive in the new era of Big Data and Artificial Intelligence.

Award Name Degree - Masters (Level 9 NFQ)
NFQ Classification Major
Awarding Body National University of Ireland
NFQ Level Level 9 NFQ
Award Name NFQ Classification Awarding Body NFQ Level
Degree - Masters (Level 9 NFQ) Major National University of Ireland Level 9 NFQ
Course Provider:
Location:
Maynooth
Attendance Options:
Full time, Part time, Daytime
Qualification Letters:
MSc
Apply to:
PAC

Duration

1 year full-time, 2 years part-time

Entry Requirements

Candidates should have a minimum 2.2 grade honours (level 8) degree which includes quantitative techniques as part of the degree (including the ability to undertake statistical analysis of data). International applicants must have a recognised primary degree which is considered equivalent to Irish university primary degree level at 2.2. Examples of such degrees include business studies, management science, economics, finance, accounting, engineering, mathematics, physics, computer science and other sciences. Please note that this degree is quantitative in nature and therefore applicants do need to have a basic level of quantitative capabilities, hence the requirement for a degree with modules that have a quantitative element within them.

Applicants who have a minimum of three years' work experience in a position that employs quantitative methods and a 2.2 honours degree (quantitative or non-quantitative degree) may be considered for entry on a case-by-case basis. In exceptional circumstances consideration will be given to candidates who do not hold a primary degree, but who do have at least 10 years' relevant work experience at least 3 of which must be in a position that employs quantitative techniques. These applicants are managed through the Maynooth University Procedure for Non-Standard Entrants and Recognition of Prior Experiential Learning.

Minimum English language requirements:
Applicants for whom English is not their first language are required to demonstrate their proficiency in English in order to benefit fully from their course of study. For information about English language tests accepted and required scores, please see here. The requirements specified are applicable for both EU and International applicants.

Maynooth University's TOEFL code is 8850

Careers / Further progression

Career Options
This programme will equip students with a distinctive capability to understand business analytics in terms of what it can do, but also how it works, so they can adapt their knowledge to various challenges they face in their future careers. The programme offers a dedicated module to career planning and development so students can develop their own career strategy. Career paths include roles such as business analysts, analytics associates, business intelligence engineers, operations analysts, and product analysts, among others.

Course Web Page

Further information

Course Commences: September.

Closing Date : 30 June 2024.

Apply now for Postgraduate Entry 2024/25.

PAC is an online application system that allows applicants, for a fee of €50, to apply for one taught programme (a second choice programme can be added, this will only be reviewed if your primary choice is unsuccessful) or one research programme at Maynooth University. Programme selection can be from any of our Taught Masters, Postgraduate Diplomas or Certificate or Research courses. The application fee is paid directly to PAC.

Before you submit an application through PAC, please review the course finder so you know what course you are applying for and what date it closes for applications.

Applications for all Maynooth University postgraduate programmes must be made online through the Postgraduate Applications Centre (PAC) at www.pac.ie/maynoothuniversity

Applications for all Maynooth University postgraduate programmes must be made online through the Postgraduate Applications Centre (PAC) at www.pac.ie/maynoothuniversity

PAC Code
Full-Time MH48D
Part-Time MH49D

The following documents should be forwarded to PAC, 1 Courthouse Square, Galway or uploaded to your online application form:

Certified copies of all official transcripts of results for all non-Maynooth University qualifications listed MUST accompany the application. Failure to do so will delay your application being processed. Non-Maynooth University students are asked to provide two academic references and a copy of their birth certificate or valid passport.

Overview
This programme is for students who would like to solve business problems through quantitative data analytics. Organisations today realise that data analytics is a critical competitive capability to survive in the new era of Big Data and Artificial Intelligence. Businesses now have abundance of data at their disposal generated from traditional functions such as sales and operations, but also, more recently, from social media and the Internet of Things. That has made the volumes and variety of data of value to businesses very large, effectively dubbed as the Big Data era.

Mining data and finding insights of value to businesses is a crucial process to move from raw and seemingly messy data, to organised insights supporting evidence-based management. For example, classifying free-text tweets of consumers opinions of a certain company's product into positive, neutral and negative sentiments can help the company identify potential issues and deal with them in a proactive manner.

This MSc in Business Analytics is for graduates with degrees that include quantitative techniques such business, management, mathematics, physics, and others, who would be interested in applying quantitative analytics in business, including in commercial, governmental and non-governmental organisations. The Big Data analytics market is set to grow with a rise in demand for data analytics jobs. This programme enables students to bridge their business analytics skills gaps and get ready to contribute to this exciting and growing data-based economy.

Autumn School
The programme offers a preparatory Autumn School to prepare students from different backgrounds to arrive at basic levels of Business, Maths & Statistics, and Programming for Business Analytics. The date for this is normally in the last 2 weeks of August.

The programme is intensive with a focus on hands-on learning experience. It is made up of eight taught modules. Modules cover the foundations of business analytics (Principles of Business Analytics, and Predictive Analytics), real-world analytics projects with an organisation (Analytics Live), analytics applications and socio-technical implications (Marketing Analytics, Contemporary Issues in IT, and People, Organisations & Society), in addition to Core Experiences modules (Career Planning and Development, and Evidence-Based Management). For details on module overviews, learning outcomes, teaching and learning methods and assessment please visit Course Finder.

The programme also offers a preparatory Autumn School to prepare students from different backgrounds to achieve the basic levels of business, maths & statistics, and programming that you will need to undertake an MSc in Business Analytics. Our approach to learning involves active engagement in problem solving, individually and collectively.

Modules are delivered over two semesters (September-May) with the Business Research Project/Placement conducted between May and August. Each module is taught in four one-day blocks. For each module there is a space of three to four weeks between the next teaching block. This enables learners to undertake their individual and group work and study in preparation for the next class with substantial group and individual work in-between, and supported by access to lecturer insights via office hours and online supports as necessary.

Programme Director Dr. Fabiano Pallonetto
Tel + 353 1 708 3609 / +353 1 474 7514 / +353 1 708 3703
Email Fabiano.Pallonetto@mu.ie / business@mu.ie
Website https://www.maynoothuniversity.ie/business
Address School of Business, 3rd Floor, TSI Building, North Campus, Maynooth University, Maynooth, Co. Kildare. W23 WK26.

Course Provider:
Location:
Maynooth
Attendance Options:
Full time, Part time, Daytime
Qualification Letters:
MSc
Apply to:
PAC