Marketing - General
| Award Name | Degree - Honours Bachelor (Level 8 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | QQI |
| NFQ Level | Level 8 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Honours Bachelor (Level 8 NFQ) | Major | QQI | Level 8 NFQ |
Duration
4 years part-time, 2 evenings per week.
Delivery
All classes will be delivered online.
Entry Requirements
The minimum entry requirements for the BA (Hons) in Marketing are:
• Leaving Certificate – Applicants must obtain a minimum of 2H5s and 4 O6s/H7s, to include Mathematics and English or another language, or
• FETAC – A full Level 5 FETAC Award (i.e. 8 modules) with at least 3 distinctions, or
• A-Levels / GCSE – Applicants must obtain a minimum of 4 GCSE passes at grade C to include Mathematics and English or another language, plus 2 A-Level passes at grade C or higher, or
• BTEC – Applicants must obtain a minimum of a BTEC National Diploma in a cognate area.
• For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.
Careers / Further progression
Career Opportunities
The programme is designed to equip graduates to be able to take up positions requiring specific marketing knowledge and skills in areas such as:
• Service Management
• Marketing Management
• Advertising Management
• Branding and Customer Service Management
Other positions where knowledge of marketing represents a significant competitive advantage such as sales management, new business development and customer relationship management have been attained by graduates.
Further information
Next Intake: September 2023
All EU nationals aged 23 years before 1st of January in the year of application are classified as ‘mature applicants’. Mature learners can apply directly to the college and will be assessed on basis of age, work experience and educational attainment as outlined in the DBS Quality Assurance Handbook (QAH).
We are now accepting applications for programmes taking place in 2023. Contact our Admissions Team for further information.
Email: admissions@dbs.ie
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm
Overview
The BA (Hons) Marketing degree programme incorporates a balanced mix of specialised marketing modules and business / management modules geared towards the needs of marketing personnel operating in a dynamic national or international environment.
The programme deals comprehensively with modern marketing theory and practice and aims to provide students with the range of knowledge and abilities required to initiate or develop a career in marketing. The programme also aims to create an environment that promotes the personal and intellectual development of students and provides a platform for further study at masters or professional levels in the marketing arena.
Aims and Objectives
On completion of this programme, students should have acquired the skills to:
• Demonstrate a strong knowledge and understanding of marketing and sales concepts and issues
•Understand and apply key marketing models and theories to relevant business environments
•Display a methodical approach to analysis, problem-solving and decision making, particularly in a marketing context
•Display and use transferable personal skills in a variety of business contexts
•Proceed in a highly competent manner to postgraduate or professional studies
Structure
Stage 1 - a thorough understanding of the key business and marketing functions is complimented with an introduction to IT essentials.
Stage 2 - the emphasis shifts to the marketing function with subjects more focused on increasing knowledge in marketing specific areas. Through the choice of two option subjects from six, students can add digital media web design, event management or cloud computing to their studies.
Stage 3 - at stage 3 students learn to develop a strategic perspective on business in general and the marketing function in particular. Two option subjects from seven allow for further study of digital, cloud or event marketing.
All classes will be delivered online.
The BA (Hons) in Marketing programme and the associated streams have the following content and are completed over 4 years part-time.
Stage 1
Core Modules:
Economic Perspectives
IT Essentials
Marketing Essentials
Business Context & Organisation
Maths & Stats for Business
Learning to Learn
Digital Content Creation
Stage 2
Core Modules:
Marketing Communications
Selling and Sales Management
Marketing Research
Digital Marketing Concepts
Advanced Economic Perspectives
Electives - Choose 2
Cloud Computing for Business & Marketing
Digital Marketing Planning & Management
Web Design and Client-Side Development
Event Planning
The Events Environment
Stage 3
Core Modules:
Consumer Behaviour
Strategic Marketing
Services Marketing
Capstone Project
Electives - Choose 2
International Marketing
Creativity, Innovation & Entrepreneurship
Web Marketing Design & Development
Cloud Technology for Marketing
Event Operations & Crowd Management
Event Marketing
Student Assessment will be based on a combination of continuous assessment and end of year examinations. Continuous assessment will include essay writing, case studies, presentations, literature reviews and projects. Students will be required to work individually as well as in groups. End of year examinations are typically held in late April / early May. Stage 1 subjects may also include an in-class assessment usually held in December.
Contact our Admissions Team for further information.
Email: admissions@dbs.ie
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm