Digital Marketing - Introduction
This Certificate will provide an understanding of how to exploit the opportunities provided by the rapidly changing variety of technologies involved in Digital Marketing in order to engage the ever-changing customer within a business context.
| Award Name | Certificate |
|---|---|
| NFQ Classification | |
| Awarding Body | Dundalk Institute of Technology |
| NFQ Level |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Certificate | Dundalk Institute of Technology |
Duration
1 semester.
Course Delivery
The course runs over 4 Saturdays from 9.00am to 3.00pm. The mode of delivery is part-time and blended.
Entry Requirements
Minimum Entry Requirements
All applicants will normally hold a relevant level 5 qualification (or equivalent) or higher.
Applicants who do not meet the minimum education requirements but are 23 years or older and have relevant work experience may still apply for consideration by the Institute.
Further information
Registration for a part-time course at DkIT could not be easier.
Just click on dkit.ie/parttime or dkit.ie/postgraduate to search for your course and follow the ‘How To Apply’ instructions on the course page.
Please note that early registration is advisable as the number of places on many courses are limited. Applications will be dealt with in order of receipt of completed application and appropriate fee. Applicants must notify the Lifelong Learning Centre in writing in the event of your withdrawal from any course for any reason.
If you have any questions about registering for a course, contact our Lifelong Learning Team on parttime@dkit.ie or call us on +353 (0)42 9370290
Tax Relief / Other Funders
Tax relief at the standard rate of tax (20%) is available for certain tuition fees on courses which lead to third-level awards.
For further information visit revenue.ie to receive a copy of form IT31. This applies only to students who are funding their studies from their own income. Always retain your receipt of payment from DkIT for tax purposes.
In certain circumstances students may receive financial aid in paying their fees from County Enterprise Boards, Leader Partnerships, Department of Social Protection and other organisations.
Apply online Visit www.dkit.ie/partime for information on how to enrol online for this course or see Application weblink below.
Please note that early registration is advisable as the number of places on many courses is limited. Applications will be dealt with in order of receipt of completed application and appropriate fee.
The aim of this course is to empower graduates to be able to:
- Advise on the integrated nature of digital marketing concepts, as well as on the characteristics and behaviour of digital target markets.
- Evaluate the marketing opportunities provided by a variety of internet-based communication tools such as email, social media and viral, mobile and locationbased marketing.
- Evaluate the range of alternatives that are available for traffic building.
- Design and develop a comprehensive and integrated digital marketing plan.
- Appraise the performance of a website through web measurement, user behaviour analysis and implementation of proven strategies aimed at increasing conversion rates.
Who Should Apply?
Students who wish to:
Gain an understanding and how to exploit the potential opportunities provided by the rapidly changing variety of technologies involved in Digital Marketing
Be equipped with the knowledge and awareness of digital and interactive media and marketing, on and offline buyer behaviour, planning frameworks for integrated marketing campaigns, search theory and use of a variety of web tools.
Marketing on the Internet
Digital Toolbox
Traffic Building
Social Media Strategies
Strategic Digital Marketing Planning
Web Analytics & Conversion Rate Optimisation
Practical Labs
Assessment will comprise 100% continuous assessment course work.
Nuala Rispin
Phone: +353 (0)42 9370200
Email: nuala.rispin@dkit.ie