Digital Marketing

To check out the next start date / enrolment date for evening courses please view the college website
https://monaghaninstitute.ie/courses/evening-courses/

or contact eveningcourses@cmetb.ie to register or call 087 4054311 or 049 4353904.

Monaghan Institute, Armagh Road, Monaghan.

All Level 5 and Level 6 evening courses are free of charge under the Skills to Advance or Skills to Compete initiative.

https://monaghaninstitute.ie/courses/evening-courses/

This programme module aims to equip the learner with the knowledge, skill and competence to develop and execute digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing contexts.

Learners will be able to:
• Outline the unique characteristics of the web as a marketing medium

• Differentiate digital marketing from traditional marketing practice

• Identify digital marketing strategies and explain their integration with traditional marketing

• Outline the stages of analysis, development, implementation and control of digital marketing campaigns

• Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimization, online advertising and their application to digital marketing campaigns

• Outline strengths and weaknesses across a range of e-tools

• Develop customised digital marketing campaigns to include the use of etools

• Evaluate the effectiveness of campaigns using analytical e-tools

• Plan a digital marketing campaign from inception to completion

• Choose appropriate e-tools to implement a digital marketing strategy

• Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking, to measure their effectiveness

• Demonstrate a range of client management relationship skills to establish and maintain the business-to-business process.

5N1364 Digital Marketing

Why study for an Evening Qualification?
- Gain a competitive advantage in the workplace by enhancing your knowledge and skills

- Enhance existing qualifications and CV

- Develop both academically and professionally (enhanced skills such as communication, leadership skills, listening skills)

- Personal development and self-actualisation felt when you obtain a recognised national qualification.

- Develop a personal interest

- Adapt to workplace changes

- Flexible learning – courses are delivered on a part time basis

Charlotte Dunne
Community Education Facilitator (Evening Provision)
Cavan Monaghan ETB
Email: eveningcourses@cmetb.ie
Tel: 049 4353904
Mob: 087 4054311