Digital Marketing

Please check out the ETB website to check out the next start date/enrolment of evening classes.
https://www.cmetb.ie/evening-provision/
OR
Please contact eveningcourses@cmetb.ie or call 049 4353904.

FET Campus, Dublin Road, Cavan.

All Level 5 and Level 6 evening courses are free of charge under the Skills to Advance or Skills to Compete initiative.

Description:
This programme module aims to equip the learner with the knowledge, skill and competence to develop and execute digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing contexts.

Learners will be able to:
• Outline the unique characteristics of the web as a marketing medium
• Differentiate digital marketing from traditional marketing practice
• Identify digital marketing strategies and explain their integration with traditional marketing

• Outline the stages of analysis, development, implementation and control of digital marketing campaigns
• Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimization, online advertising and their application to digital marketing campaigns
• Outline strengths and weaknesses across a range of e-tools
• Develop customised digital marketing campaigns to include the use of e- tools
• Evaluate the effectiveness of campaigns using analytical e-tools
• Plan a digital marketing campaign from inception to completion
• Choose appropriate e-tools to implement a digital marketing strategy
• Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking, to measure their effectiveness
• Demonstrate a range of client management relationship skills to establish and maintain the business-to-business process.

5N1364

Certification: QQI Level 5 Digital Marketing 5N1364

Evening Provision Team:
Email: eveningcourses@cmetb.ie
Call 087 4054311 or 049 4353904