Digital Marketing - Athlone
Digital marketing permeates through every industry sector and career progression in any organisation will require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate effectively in the modern workplace.
This programme is built on a multidisciplinary foundation, with a focus on data analytics, software implementation and marketing using new disruptive technologies and is set against the backdrop of the global nature of business in the 21st Century.
| Award Name | Degree - Masters (Level 9 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | Technological University of the Shannon |
| NFQ Level | Level 9 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Masters (Level 9 NFQ) | Major | Technological University of the Shannon | Level 9 NFQ |
Duration
12 full months - full-time
Entry Requirements
A minimum 2.2 honours bachelor degree (Level 8) in a business discipline
OR
1. A minimum 2.2 honours bachelor degree (Level 8) in a non-business discipline with considerable experience and/or ability, evidenced by an RPL portfolio of prior experience and learning
OR
1. Equivalent qualifications. Applicants with equivalent qualifications on the European and international frameworks will also be considered. International students must evidence a proficiency in English language, for example IELTS 6.0. An interview may form part of the selection process.
Careers / Further progression
Career Prospects
Noting the increased spend on digital marketing discussed earlier, we are seeing a huge demand for our graduates. Skills shortages and salary hikes can be seen in specialist areas like e-commerce, PPC, SEO and data analysis. Considering Covid and Brexit, Enterprise Ireland has been encouraging businesses who export abroad to go online and enter new markets and reduce dependency on the UK. We expect this will impact marketing recruitment this year as exporting businesses begin to increase their presence online.
Career opportunities for graduates include:
• Digital Marketing Executive
• E-commerce Operations
• Digital Support Executive
• Digital Marketing Specialist
• Marketing and Communication Officer
• Inbound Marketing Specialist
• Senior Digital Client Manager
• Affiliate Marketing Manager
Upon successful completion of this programme, graduates have the opportunity to complete Level 9/10 programmes here at TUS or elsewhere.
Further information
Commencing in September
Why take this course?
This programme will be delivered over a 12-month period (September to September) and is aimed primarily at learners interested in acquiring a highly practical level 9 qualification in Digital Marketing practice and strategy.
The programme not only provides graduates with a deep understanding and knowledge of digital marketing but equally importantly, also provides the professional digital marketing skills to operate effectively in the modern workplace. In doing so, this programme responds to the identified needs of industry by enhancing the supply of top-class PPC and advertising specialists. The programme covers these key principles through assessing the impact of digital technology on the business and marketing functions of organisations; integrating social media tools into a marketing communications strategy and effectively using different forms of technology and analytical capacity in the development of an online global presence.
Semester One
Digital Marketing Strategy
Social Media and Information and Communications Technology Law
Data Interpretation and Web Analytics
Research Methods
Semester Two
Social Media Marketing and Digital Advertising
Social Media and Information and Communications Technology Law
Digital Technology and Design
Digital Consultancy Project (Elective)
Students will work with a live industry partner requiring digital marketing assistance. The initial stage includes a meeting with the potential organisation and the preparation of an agreed consultancy proposal. Following this, students will be involved in an in-depth analysis of the organisation’s digital marketing presence followed by the design, testing and execution of specific client-approved digital marketing solutions within the work environment.
Research Project
Individual assessment of a 20,000-word research project, which is planned, researched and written up. There will be a number of deliverables which include: literature review, methodology, and final thesis. Students will develop a range of relevant skills through the completion of complementary modules in Research Methods and Personal & Professional Development.
Assessment Information
The students will work on a variety of different types of assessments; group projects, individual lab exams, MCQs, individual projects and end of year paper exams.
Dr. Aisling Keenan
Email: Aisling.Keenan@tus.ie