Digital Marketing Practice - Sligo
This 13-week, part-time, online programme aims to equip students with the practical skills to research, plan, create, publish, promote and analyse digital marketing content that will engage with customers and stand out on digital platforms.
| Award Name | Special Purpose Certificate (Level 6 NFQ) |
|---|---|
| NFQ Classification | Special Purpose |
| Awarding Body | Atlantic Technological University |
| NFQ Level | Level 6 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Special Purpose Certificate (Level 6 NFQ) | Special Purpose | Atlantic Technological University | Level 6 NFQ |
Duration
1 semester part-time, online.
Study Hours
There will be four modules, each with a 1-hour live lecture, each week. For part-time online learning, it is recommended that to allow for 4-6 hours per week per 5-credit modules to your studies.
On-Campus Attendance
No attendance required.
Entry Requirements
Leaving Certificate performance only, where minimum entry requirements for Level 6 programmes will apply.
Further information
Total Fees €1,500
This includes familiarising students with popular digital marketing techniques used by marketing professionals to identify and target custom market segments. Students will have the opportunity to explore multiple digital/social media tools and techniques used by marketing executives to manage and measure the influence and success of digital and social media campaigns.
Who should apply?
This course is very practical in nature and is aimed at those who may currently be undertaking a small amount of digital marketing but need to gain the skills to be able to build, manage, monitor and report on the success of their digital marketing activity.
Modules
Search Engine Marketing
Introduction
Digital Marketing Analytics
Content Creation
Digital & Social Media Planning
Examination & Assessment
All modules on this programme are assessed using 100% continuous assessment during the semester. The continuous assessment will vary from MCQs to project work.
Course Coordinator: Alan Kelly