Digital Marketing incl. Google Analytics - Introduction
| Award Name | Level 5 Component Award (Level 5 NFQ) |
|---|---|
| NFQ Classification | Minor |
| Awarding Body | QQI |
| NFQ Level | Level 5 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Level 5 Component Award (Level 5 NFQ) | Minor | QQI | Level 5 NFQ |
Duration
12 weeks,
This course is scheduled to run 2 evenings a week, Tuesday and Thursday, from 7.00 pm to 10.00pm for 12 weeks.
The initial class and all assessments will take place in the training centre.
Further information
Check out the next start date / enrolment of part-time courses via the Kerry College website
(https://kerrycollege.ie/part-time-courses/) or www.fetchcourses.ie
€200
A fee waiver is in place for applicants in receipt of a qualifying social welfare payment. You can check your fee waiver eligibility with Department of Employment Affairs and Social Protection (DEASP), INTREO or your Local Employment Service (LES) office.
Learn the basics of Digital Marketing
Course Overview
The purpose of this course is to equip you with the knowledge, skill and competence to develop and execute digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing contexts.
What will I study ?
-Outline the unique characteristics of the web as a marketing medium
-Differentiate digital marketing from traditional marketing practice
-Identify digital marketing strategies and explain their integration with traditional marketing
-Outline the stages of analysis, development, implementation and control of digital marketing campaigns
-Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimisation, online advertising and their application to digital marketing campaigns
-Outline strengths and weaknesses across a range of e-tools
-Develop customised digital marketing campaigns to include the use of e-tools
-Evaluate the effectiveness of campaigns using analytical e-tools
-Plan a digital marketing campaign from inception to completion
-Choose appropriate e-tools to implement a digital marketing strategy
-Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking, to measure their effectiveness
-Demonstrate a range of client management relationship skills to establish and maintain the business-to-business process.
5N1364
What's the certification?
QQI Level 5 Minor Award Certificate in Digital Marketing (5N1364)
Contact Caroline at Night Course Admissions on 066 714 9600.
email: caroline.pull@kerrycollege.ie