Marketing Practice

Please check out the ETB website to check out the next start date/enrolment of evening classes.
https://www.cmetb.ie/evening-provision/
OR
Please contact eveningcourses@cmetb.ie or call 049 4353904.

FET Campus, Dublin Road, Cavan.

All Level 5 and Level 6 evening courses are free of charge under the Skills to Advance or Skills to Compete initiative.

Description:
This programme module aims to equip the learner with the knowledge, skills and competence to operate effectively in a range of marketing related contexts using the principles and concepts underpinning marketing practice.

Learners will be able to:
• Explore the role of marketing in a range of organisations.
• Differentiate between Business to Business and Business and Consumer markets.
• Examine the elements of the Marketing Mix, to include Product, Price, Promotion and Place.
• Explore the stages in the buying and purchasing decision making process for organisations and consumers to include the characteristics and factors affecting buying behaviour.
• Analyse the role of Market Research, differentiating between primary and secondary research and quantitative and qualitative research methods.
• Examine the life cycle of a range of products to include the role of new product development, design, packaging and branding on the marketplace.
• Analyse elements of price setting to include a range of pricing techniques and strategies, competitor pricing and organisational and market conditions in Fast Moving Consumer Goods (FMCG), durables and service sectors.
• Explore elements of the promotional mix to include, budget, appropriate mix for different products and services and the effectiveness of different promotional strategies.
• Examine the role of distribution in the marketing mix to include the types of distribution channels and the selection of appropriate distribution channels for a range of products and services.
• Carry out market research applying appropriate techniques and research methodologies.
• Analyse market research results, drawing appropriate recommendations.
• Apply the concept of product life cycle, tracing the life cycle for a range of products.
• Apply an appropriate element of the promotional mix to develop promotional plan for a product or service.
• Conduct a SWOT (Strengths, Weakness, Opportunities and Threats) analysis.
• Evaluate the effectiveness of marketing strategies for a range of products and or services, including the influence of branding, the pricing strategy, the elements of the promotional mix and the influence of the distribution channel on supplier and end user.
• Develop a marketing plan for a specific product and or service.

5N1400

Certification: QQI Level 5 Business Administration Skills 5N1400

Evening Provision Team:
Email: eveningcourses@cmetb.ie
Call 087 4054311 or 049 4353904