Marketing Principles for Business
The overall aim of the programme is to provide the learner with the opportunity to acquire the knowledge, skills and competence to work in a marketing and/or business environment. It provides an introduction to the principle elements of marketing skills and practices. The programme also includes related study areas such as economics, behavioural studies, business skills and communications, to provide a firm foundation for the learner.
| Award Name | Level 5 Certificate (Level 5 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | QQI |
| NFQ Level | Level 5 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Level 5 Certificate (Level 5 NFQ) | Major | QQI | Level 5 NFQ |
Duration
36 Weeks
Entry Requirements
Education: NFQ Level 4 or equivalent when accessing a Level 5 programme. CERFL proficiency at B2 for access to Level 5 courses for those whose first language is not English Mature learner entry requirements available via the local ETB pathway Additional requirements may apply to non-EU/EEA Applicants and may be subject to full international fees (Please refer to Information for International Learners) *Each provider may have additional requirements, not outlined above.
Aptitude: Applicants must have a motivation to learn, an interest in the subject and the ability to acquire the knowledge, skills and competencies set out in the course.
Previous Experience: Applicants must be able to demonstrate a broad range of knowledge, skills and competencies relevant to the course and be able to exercise initiative and independence when carrying out course activities.
Further information
Extra supports are also available, where necessary, with literacy, numeracy, IT, career guidance and counselling.
This course is fulltime, however it is family friendly as holidays and class times are in keeping with post-primary school holidays. Course materials are provided.
Applicants may be eligible for Back to Education or Susi Grant.
Learning Outcomes
• To facilitate the learner to explore marketing with a view to re-skilling/up-skilling and exploring concepts and subject areas that may interest the learner in future programmes or employment
• To provide the learner with a solid foundation in marketing techniques and practices including consumer behavioural studies
• To give the learner a wider context for the study of marketing by familiarising him/her with related studies in economics, statistics, languages, business and retail skills and other relevant areas
• To facilitate the learner to understand the disciplines of the work environment through practice or experience
• To provide a programme of learning that is vocational in nature and flexible in structure so that the learner has the maximum opportunity to improve his/her academic and vocational literacy, numerical, ICT and planning skills while participating in the programme
• To afford the learner opportunities to enhance his/her confidence and ability to develop the skills to reach his/her full potential
• To facilitate the learner to further develop his/her interpersonal, team working, problem solving and time management skills, as appropriate, so that the learner is enabled to take responsibility for his/her own learning and to support progression including future participation in education and employment
• To provide the learner with vocationally specific knowledge, skill and competence at this level, thus affording the learner the opportunity to progress to programmes leading to awards at level 6 or above
• To facilitate the learner to reflect on and evaluate his/her performance while participating in the programme
Work Experience Work Experience (5N1356) QQI
Communications Level 5 Communications (5N0690) QQI
Desktop Publishing Level 5 Desktop Publishing (5N0785) QQI
Marketing Practice Marketing Practice (5N1400) QQI
Digital Marketing Digital Marketing (5N1364) QQI
Applied Economics Applied Economics (5N1350) QQI
Behavioural Studies Behavioural Studies (5N1351) QQI
Word Processing Word Processing (5N1358) QQI
5M2069 - Marketing
Marie O'Callaghan
065-6824819
marie.ocallaghan@lcetb.ie
https://collegeoffet.ie/ennis-campus/