Marketing - Event Management
The BA (Hons) in Marketing (Event Management) degree programme incorporates a balanced mix of specialised marketing and event management modules geared towards the needs of marketing personnel operating in a dynamic national or international environment.
| Award Name | Degree - Honours Bachelor (Level 8 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | QQI |
| NFQ Level | Level 8 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Honours Bachelor (Level 8 NFQ) | Major | QQI | Level 8 NFQ |
Duration
4 years part-time, 2 evenings per week.
Delivery
All classes will be delivered online.
Entry Requirements
The minimum entry requirements for the BA (Hons) in Marketing are:
• Leaving Certificate – Applicants must obtain a minimum of 2H5s and 4 O6s/H7s, to include Mathematics and English or another language, or
• FETAC – A full Level 5 FETAC Award (i.e. 8 modules) with at least 3 distinctions, or
• A-Levels / GCSE – Applicants must obtain a minimum of 4 GCSE passes at grade C to include Mathematics and English or another language, plus 2 A-Level passes at grade C or higher, or
• BTEC – Applicants must obtain a minimum of a BTEC National Diploma in a cognate area.
• For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.
Careers / Further progression
Career Opportunities
The programme is designed to equip graduates to be able to take up positions requiring specific marketing and event management knowledge and skills in areas such as:
• Marketing Management
• Advertising Management
• Services Event Management
• Branding
• Customer Service Management
• Event Planning
• Hospitality
Other positions where knowledge of marketing represents a significant competitive advantage such as sales management, new business development and customer relationship management have been attained by graduates.
Further information
Next Intake: September 2023
All EU nationals aged 23 years before 1st of January in the year of application are classified as ‘mature applicants’. Mature learners can apply directly to the college and will be assessed on basis of age, work experience and educational attainment as outlined in the DBS Quality Assurance Handbook (QAH).
We are now accepting applications for programmes taking place in 2023. Contact our Admissions Team for further information.
Email: admissions@dbs.ie
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm
Overview
The BA (Hons) in Marketing (Event Management) degree programme incorporates a balanced mix of specialised marketing and event management modules geared towards the needs of marketing personnel operating in a dynamic national or international environment. The programme deals comprehensively with modern marketing and event management theory and practice.
Aims and Objectives
The programme is designed to prepare students for employment in a variety of marketing and event management disciplines, including customer service, product/brand management, research management, stakeholder communication, event planning, risk management and strategic management.
Structure
Stage 1 - Seven mandatory subjects provide foundation knowledge in core business and marketing disciplines and include employability and personal development modules which run throughout the programme.
Stage 2 - The key marketing topics are further developed in the areas of marketing communications and selling and sales management while students commence their study of specialised event management topics.
Stage 3 - At stage 3 general business knowledge is developed with a focus on modules including Strategic Management, Marketing Research and Consumer Analysis. Knowledge and competence in targeted areas in event management are developed in Event marketing and Event Operations.
All classes will be delivered online.
The BA (Hons) in Marketing programme (Event Management) has the following content and is completed over 4 years part-time.
Stage 1
Core Modules:
Economic Perspectives
IT Essentials
Marketing Essentials
Business Context & Organisation
Maths & Stats for Business
Learning to Learn
Digital Content Creation
Stage 2
Core Modules:
Marketing Communications
Selling and Sales Management
Marketing Research
Digital Marketing Concepts
Advanced Economic Perspectives
Event Planning
The Events Environment
Stage 3
Core Modules:
Consumer Behaviour
Strategic Marketing
Services Marketing
Event Operations & Crowd Management
Event Marketing
Capstone Project
Student Assessment will be based on a combination of continuous assessment and end of year examinations. Continuous assessment will include essay writing, case studies, presentations, literature reviews and projects. Students will be required to work individually as well as in groups. End of year examinations are typically held in late April / early May. Stage 1 subjects may also include an in-class assessment usually held in December.
Contact our Admissions Team for further information.
Email: admissions@dbs.ie
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm