Marketing
The degree aims to develop learners' knowledge of the theory, as well as practice of marketing, necessary for them to secure employment and perform in the areas of marketing in a broad range of employment environments with special focus on event marketing, event management, and the events marketing industries.
| Award Name | Degree - Honours Bachelor (Level 8 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | QQI |
| NFQ Level | Level 8 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Honours Bachelor (Level 8 NFQ) | Major | QQI | Level 8 NFQ |
Duration
3 years
Specific Subjects or course requirements
2 H5 + 4 O6/H7 to include Maths & English or another language.
Leaving Certificate General Entry Requirements
Selection of CAO applicants will be made on the basis of points. Your points will be calculated by adding together the points scored in the best of six subjects in a single sitting of the Leaving Certificate. The results of two sittings at Leaving Certificate (or equivalent examination) can be combined for the purposes of meeting the subject requirements for minimum entry. DBS currently awards bonus points for Honours maths students. Please note that bonus points will only apply where Mathematics is counted as one of the best six subjects for the applicant.
Leaving Certificate Vocational Progamme LCVP
Distinction 66
Merit 46
Pass 28
Points Calculation Grid
Applicants can use their link module for points allocation as one of their six subjects for the purpose of calculating points and it will therefore count as a passing subject.
QQI FET Applicants General Information
Minimum entry requirements for graduates of FETAC awards is a full FETAC award at Level 5 on the NFQ and which includes a Distinction grade in at least three modules. A full FETAC award normally consists of eight modules. A record of achievement/component certificate does not meet minimum entry standards. FETAC Level 5 awards will be accepted in any discipline. Further details can be obtained from the Admissions Office.
Careers / Further progression
Career Opportunities
Graduates who successfully complete this programme will have strong business knowledge coupled with understanding of both traditional and contemporary marketing theories, practices and techniques. Graduates can therefore expect to have a wide range of both private and public opportunities in the broader fields of marketing with special skills focused on both event marketing and marketing management roles. Some areas our graduates find themselves include, but are not limited to, brand marketing, public relations, media management and event marketing consultancy.
Further information
Students who are applying to programmes as mature applicants will be required to be over the age of 23 as on 1st January in the year of entry. Mature students may apply through the CAO or directly to the college. They are not required to do both. Mature students are assessed on basis of age, educational standard and work experience to date.
All applicants presenting other qualifications should contact the Admissions Office directly to discuss their eligibility criteria.
Please note DBS is an independent college and therefore fees apply.
Entry 2024
Early online application (discounted): Fee €30 Closing Date: 20 January 2024 at 5pm
Normal online application: Fee €45 Closing Date: 1 February 2024 at 5pm
Late online application - restrictions apply (see page 3 2024 CAO Handbook): Fee: €60 Closing Date: 1 May 2024 at 5pm
Change of Mind - restrictions apply (see page 3 2024 CAO Handbook): Fee: Nil Closing Date: 1 July 2024 at 5pm
Exceptional online late application (see page 34 of the 2024 CAO Handbook): Fee €60 Closing Date: 22 July 2024 at 5pm
Be sure to complete any action well in advance of closing dates. You should avoid making an application close to a closing date. No extensions to closing dates will be allowed and all application fees are non-refundable.
LATE APPLICATIONS
Late Applications are those which are received after 5pm on 1 February 2024. The closing date for late applications is 5pm on 1 May 2024, subject to the restrictions listed on page 3 of the 2024 CAO Handbook. The online facility for late applications opens on the 5 March 2024 at 12:00 noon - a fee of €60 applies.
Exceptional Late Applications (Exception to the timetable)
The exceptional closing date of 22 July at 5pm applies only to applicants who are registered as an undergraduate student on 1 May 2024 in any year in any one of the participating HEIs (subject to the exclusions listed below). In order to avail of the Exceptional Late Application facility you must have entered the HEI through the CAO system. This is an exceptional late closing date and all steps must be completed by 5pm on 22 July. No changes may be made after this date.
If you did not enter your current course through the CAO system, you must first contact the Admissions Office of the HEI to which you wish to apply and they will inform you if you may submit an application direct to the institution.
Exclusions:
You may submit a late application only for entry to courses other than your existing course. If you wish to repeat the year in the same course you must arrange this within your HEI.
Mary Immaculate College Limerick, Marino Institute of Education, Trinity College Dublin, University of Limerick and Maynooth University have special procedures in place in the case of current or previous students who wish to apply for entry to another course in the same HEI. Such applicants must contact their Admissions Office to determine the application procedure. However, if you are a student in another HEI and you wish to apply to any of these five HEIs, you should apply through CAO.
Refer to page 34 of the 2024 CAO Handbook on how to make an Exceptional Late Application.
Restrictions
As a CAO applicant you may experience one or more of the following restrictions based on your course choices, your category of application, or restrictions imposed by the HEIs that you wish to apply to. Please read the section on 'Restrictions' on page 3 of the 2024 CAO Handbook carefully. This section includes information on:
General Restrictions
1. Making a late application
2. Making changes to your course choices
Restricted Courses
3. Applying for a restricted course
Mature Applicants
4. Mature applicants
Supplementary Admissions Routes
5. Applying for DARE and/or HEAR
Overview
This programme focuses on core areas of marketing such as communications, planning, management, consumer behaviour, services marketing, marketing research, strategic marketing, digital marketing and specifically event management in a marketing context. The degree aims to develop learners' knowledge of the theory, as well as practice of marketing, necessary for them to secure employment and perform in the areas of marketing in a broad range of employment environments with special focus on event marketing, event management, and the events marketing industries.
Aims and Objectives
The BA (Hons) in Marketing aims to:
► Provide learners with knowledge and understanding of the fundamental theories and concepts and methods of business.
► Develop an in-depth knowledge and understanding of the theory, principles and methods that underpin the practice of marketing.
► Analyse problems and formulate practical solutions to a variety of marketing problems at both a strategic and tactical level, as well as the ability to critically evaluate the approach and techniques used.
► Develop a range of key interpersonal skills, characteristics and attitudes to enable learners to work professionally both individually and as part of teams.
► Cultivate key personal attributes, self-awareness and confidence to foster lifelong learning and to support progression in a career and/or further academic study.
► Encourage students to utilize creative and entrepreneurial thinking in a marketing environment.
Structure
This three year honors (level 8) degree offers students a strong foundation right across all the necessary knowledge areas required to understand and implement contemporary marketing theory and practise. A range of mandatory and elective modules means that students can choose their individual paths to becoming a Marketing and Events Management graduate. The programme provides students with an appreciation of the events operations and logistics, and its importance to the Marketing and Events Industry Internationally, combining management, logistics, legal, budgeting, crowd safety and staging while considering the impact of new emerging technologies available to event management operations teams. The program also provides specific operational guidelines for the event management cycle which includes planning, design, implementation and evaluation using theories and processes of project and operational management. The three years are offered as a combination of (M) = Mandatory
and (E) = Elective modules.
Year 1
(Core Modules)
► Economic Perspectives
► IT Essentials
► Digital Content Creation
► Marketing Essentials
► Business Context & Organisation
► Maths & Stats for Business
► Learning to Learn
Year 2
(Core Modules)
► Marketing Communications
► Selling and Sales Management
► Marketing Research
► Digital Marketing Concepts
► Advanced Economic Perspectives
Electives – Choose 2
► Cloud Computing for Business & Marketing
► Digital Marketing Planning & Management
► Web Design and Client-Side Development
► Event Planning
► The Events Environment
Year 3
(Core Modules)
► Consumer Behaviour
► Strategic Marketing
► Services Marketing
► Capstone Project
Electives – Choose 2
► International Marketing
► Creativity, Innovation & Entrepreneurship
► Web Marketing Design & Development
► Cloud Technology for Marketing
► Event Operations & Crowd Management
► Event Marketing
Teaching and Assessment
Lectures are the primary method of delivery and are supported by tutorials, guest lecturers and interactive sessions for discussion of material and some self-directed learning. An intranet site exists for some modules where supplementary material and appropriate relevant links will be available. Learners benefit from blended learning, Industry speakers, field trips and optional operational work experience opportunities.
Assessment is by way of a varied series of individual, group, and project work, both continuous and summative assessment strategies are used across the three years. Students can expect a wide range of assessment formats, including but not limited to: individual essays, project documents, group work, multiple choice questions, individual and group presentations, live event assessment.
Awarding Body:
Quality & Qualifications Ireland (QQI)
Award: Honours Bachelor Degree
NFQ Level: level 8
Award Title: BA (Hons) in Marketing
Award Type: Major
Transfer Students
Students holding a relevant certificate, ordinary degree or other relevant qualifications may qualify for entry to the second or third year of the degree programme.
T: +353 (0) 1 4177500
E: admissions@dbs.ie