Advertising & Marketing Communications - Tallaght
Do you see yourself as part of a team that designs advertising and communications campaigns for a public or private-sector organisation? Or advising a company on transforming its public relations activities? In this programme, you'll develop the skills and knowledge you need to pursue a career in a wide range of organisations.
| Award Name | Degree - Honours Bachelor (Level 8 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | Technological University Dublin |
| NFQ Level | Level 8 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Honours Bachelor (Level 8 NFQ) | Major | Technological University Dublin | Level 8 NFQ |
Duration
4 years
Specific Subjects or course requirements
Irish Leaving Certificate
Minimum No of Subjects: 6
Higher: 2 H5's
Minimum Grade in:
Maths: F2/O6/H7
English or Irish: O6/H7
Leaving Certificate General Entry Requirements
Entry/Eligibility Requirements
To be eligible for consideration for a course an applicant must possess the minimum entry requirements for that course. Entry requirements are outlined above.
CAO offers are determined on the basis of examination score except in the case of courses which involve suitability tests, interviews and other assessment procedures. All suitability tests/interviews/auditions/portfolio reviews etc will generally be carried out during the period March - May each year.
Where a specific grade is required in a subject (H4, O3 etc) an applicant must achieve that grade or better in order to be eligible for consideration (H = Higher Level; O = Ordinary Level). Where a requirement is 2 or 3 honours, grade H5 or better on Higher Level
Leaving Certificate papers is needed to meet such a requirement.
In the case of both Higher and Ordinary Level Leaving Certificate results, grades lower than H7 (Higher) or 06 (Ordinary) are not acceptable for eligibility purposes or for points calculation.
For the purpose of meeting minimum entry requirements, results from any number of sittings of the Irish Leaving Certificate Examination may be combined.
An applicant’s examination score will be calculated by adding together the points scored in the best six subjects in a single sitting of the Irish Leaving Certificate Examination.
Matriculation Examinations will not be accepted either for the purpose of meeting minimum entry requirements or for calculating examination scores.
Demand usually exceeds the number of places available and therefore examination results better than the minimum entry requirement are likely to be required.
When a number of applicants have the same points score, a random number is attached to the score for each course preference. This will then determine the position of each applicant on the waiting lists for offers.
Bonus Points Maths (Irish Leaving Certificate)
25 bonus points will continue to be awarded for Higher Level Mathematics for H6 grades and above. Bonus points are only counted where that subject is scored as one of the applicant’s best six subjects for points purposes.
Foundation Level Mathematics
We accept Foundation Level Mathematics for the purposes of entry requirements the case of any course where Higher or Ordinary Level Mathematics is not a requirement. Please check above to ensure you are aware of the individual math requirement.
Points are awarded as follows:
F1 = 20 points
F2 = 12 points
Foundation Level Irish
For the most part the University will not consider Foundation Level Irish for the purposes of entry requirements or for points, however a grade F3 in Foundation level Irish is acceptable for meeting the minimum entry requirements for some Higher Certificate courses. Students with an F3 in Foundation level Irish must have passed five other subjects with a minimum grade of O6 including Math, students should check on individual course pages to determine if their foundation Irish grade is sufficient.
Leaving Certificate Vocational Progamme LCVP
Distinction 66 points
Merit 46 points
Pass 28 points
The Link Modules can be used as one of the six subjects for overall points calculation and may also be considered as a subject for the purposes of minimum entry requirements, dependent on the programme for which you are applying.
Leaving Certificate Applied Programme LCAP
QQI FET Applicants General Information
How to Apply
You must apply through the Central Applications Office (CAO).
In order to apply, you must have obtained a full major award. A Component Certificate (minor award) is not sufficient.
The best 8 modules of your award are used for ranking purposes.
In addition to the QQI minimum entry requirements, QQI quotas and QQI points apply. The max QQI points awarded is 390.
If you’ve accumulated your major award over more than one academic year, you’ll need to apply to the QQI for a major award.
If you present full QQI Level 5/6 awards, you won’t be required to meet minimum entry requirements based on Leaving Certificate results. The QQI Level 5/6 award is accepted in its own right.
Careers / Further progression
What are my career opportunities?
Performing as part of a team designing advertising and promotion campaigns for clients, Organising sporting, musical and cultural events, Advising companies on how to get the most out of their public relations activities, Designing digital marketing and social media campaigns for communicating with customers, Devising sales promotions and loyalty programmes that help launch new products or help boost the sales of brands in competitive markets, Working in a public or private-sector organisation, with responsibility for their advertising and marketing communications, Completing a master’s degree in a related field.
Graduate Job Titles
Account Executive
Marketing Executive
Media Sales Executive
Media Planner
Community Manager
Junior Copywriter
Junior Art Director
Graduate Employers
Kinetic WW
Wavemaker
Rothco (part of Accenture Interactive)
KBC Bank
Salesforce
Virgin Media
Progression
On graduation, you may continue to postgraduate study at TU Dublin or elsewhere.
Further information
Whatever your reason for coming back to education – to update your skills, gain a new qualification, achieve a personal goal or ambition, etc. TU Dublin welcomes applications from all mature students aged 23+.
It may be daunting but you’re not alone. TU Dublin has a range of supports in place to help you decide what course to take, get through the application process and get settled into college life.
For further information go to https://www.tudublin.ie/study/undergraduate/cao/entry-routes/mature-applicants/
EU Applicants
We welcome EU Applicants with high-school qualifications from a European Union or European Free Trade Association country.
A Level GCSE Applicants
We welcome students who have completed their GCSE or A Level exams.
TU Dublin Access Routes
We aim to ensure that students of all backgrounds and nationalities can find a pathway to higher education that suits their circumstances at different stages of their lives and careers. Please take some time to look at the various Access entry routes outlined below and feel free to contact us for further information. We are more than happy to give you advice on which entry route might be suitable for your individual needs and to support you in making your application.
For more information on these entry routes go to https://www.tudublin.ie/study/undergraduate/cao/entry-routes/
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Entry 2024
Early online application (discounted): Fee €30 Closing Date: 20 January 2024 at 5pm
Normal online application: Fee €45 Closing Date: 1 February 2024 at 5pm
Late online application - restrictions apply (see page 3 2024 CAO Handbook): Fee: €60 Closing Date: 1 May 2024 at 5pm
Change of Mind - restrictions apply (see page 3 2024 CAO Handbook): Fee: Nil Closing Date: 1 July 2024 at 5pm
Exceptional online late application (see page 34 of the 2024 CAO Handbook): Fee €60 Closing Date: 22 July 2024 at 5pm
Be sure to complete any action well in advance of closing dates. You should avoid making an application close to a closing date. No extensions to closing dates will be allowed and all application fees are non-refundable.
LATE APPLICATIONS
Late Applications are those which are received after 5pm on 1 February 2024. The closing date for late applications is 5pm on 1 May 2024, subject to the restrictions listed on page 3 of the 2024 CAO Handbook. The online facility for late applications opens on the 5 March 2024 at 12:00 noon - a fee of €60 applies.
Exceptional Late Applications (Exception to the timetable)
The exceptional closing date of 22 July at 5pm applies only to applicants who are registered as an undergraduate student on 1 May 2024 in any year in any one of the participating HEIs (subject to the exclusions listed below). In order to avail of the Exceptional Late Application facility you must have entered the HEI through the CAO system. This is an exceptional late closing date and all steps must be completed by 5pm on 22 July. No changes may be made after this date.
If you did not enter your current course through the CAO system, you must first contact the Admissions Office of the HEI to which you wish to apply and they will inform you if you may submit an application direct to the institution.
Exclusions:
You may submit a late application only for entry to courses other than your existing course. If you wish to repeat the year in the same course you must arrange this within your HEI.
Mary Immaculate College Limerick, Marino Institute of Education, Trinity College Dublin, University of Limerick and Maynooth University have special procedures in place in the case of current or previous students who wish to apply for entry to another course in the same HEI. Such applicants must contact their Admissions Office to determine the application procedure. However, if you are a student in another HEI and you wish to apply to any of these five HEIs, you should apply through CAO.
Refer to page 34 of the 2024 CAO Handbook on how to make an Exceptional Late Application.
Restrictions
As a CAO applicant you may experience one or more of the following restrictions based on your course choices, your category of application, or restrictions imposed by the HEIs that you wish to apply to. Please read the section on 'Restrictions' on page 3 of the 2024 CAO Handbook carefully. This section includes information on:
General Restrictions
1. Making a late application
2. Making changes to your course choices
Restricted Courses
3. Applying for a restricted course
Mature Applicants
4. Mature applicants
Supplementary Admissions Routes
5. Applying for DARE and/or HEAR
Is Business for you?
Here’s your chance to develop your knowledge of the inner workings of businesses, the complexities of law, and acquire advanced language skills to give you the ability and confidence to live in the fast-paced and ever-changing global world. Or maybe combine your interests to give yourself infinite possibilities internationally – the choice is yours.
What is Advertising & Marketing Communications?
Do you see yourself as part of a team that designs advertising and communications campaigns for a public or private-sector organisation? Or advising a company on transforming its public relations activities? In this programme, you'll develop the skills and knowledge you need to pursue a career in a wide range of organisations.
In this programme, developed with the aid of industry practitioners, you'll exercise your creativity in areas such as creating advertisements, organising and running events, running a marketing campaign, creating radio and video ads, crafting a digital marketing strategy, etc.
In Year 1, you’ll be introduced to advertising, marketing and social media marketing. You’ll learn the fundamentals of analysing media, and you'll find out how to explore the mind of the consumer. You'll develop your IT skills and learn how create apps. Industry experts will tell you all about the advertising industry.
In Year 2, you’ll learn all about graphic design and how to use Photoshop. You'll find out about the rapidly changing media landscape and you'll learn the fundamentals of advertising law. A PR module will teach you how to write a press release and how to handle a corporate crisis. Your IT and data analysis skills will be further developed so that you can use data to create targeted campaigns.
In Year 3, you’ll organise an event and fundraise for charity and using cameras and software, you'll make your own radio and TV advertisements You'll learn how to build an effective, functioning website that can be linked to social media. This is the year that you will be given the opportunity to work with a real company on an advertising project.
Your final year culminates in the year long Advertising Portfolio module. It takes place in a simulated agency setting, our Ad Lab that is fully equipped with Mac computers. You’ll work in a team, take a brief from a real company, design a fully integrated campaign, and present your solutions that company and your lecturers. This module will give you excellent networking opportunities, and you’ll leave with a portfolio of work to show potential employers. Previous clients have included DSPCA, Vodafone, Concern, Club Orange and Shamrock Rovers. As well as this module, you'll learn about brand management, entrepreneurship, business ethics and marketing management.
Study Abroad Opportunities
You can also choose to complete a semester abroad in year three with one of our Erasmus partner institutions in Europe.
Work Placement
You can participate in a work placement during January in an agency or on the client side.
Year 1
Semester 1
Introduction to Advertising
Critical Skills Development
European Studies
Introduction to Information Technologies, Applications and Social Media
Analysing the Media
Introduction to Marketing Theory
Semester 2
The Marketing Communications Industry
Behavioural Studies
Media Communications
Trends in Cultures and Societies
Business Information Technology and Introduction to Data Analysis
Introduction to Statistics
Year 2
Semester 3
Culture and Identity
Design Studies
Developing Database Systems
Principles of Law
Media Options
International Marketing Applications
Semester 4
Fundamentals of Financial and Management Accounting
Advertising Law
Data Warehousing and Business Intelligence Systems
Graphic Design
PR and Media Relations
Research Methods
Year 3
Semester 5
The Consumer as Individual
Global Business
Interactive Marketing
Event Management/IMC 1
Media Production 1
Qualitative Research Methods
*Some modules are elective
Semester 6
The Consumer in the Socio-Cultural Setting
Marketing Across Cultures
Quantitative Methods for Marketing and Advertising
Media Production 2
Web/App Design & Optimisation
Electives
Event Management/IMC 2 (Elective)
Industry Project (Elective)
Year 4
Semester 7
Communications Planning & Strategy
Advertising Portfolio Design 1
Advanced Data Analysis and Modelling
Creativity and Innovation
Marketing Management
Semester 8
Advertising Portfolio Design 2
Small Business Management & Entrepreneurship
Business Ethics
Financial Management
Brand Management
Contact Us
Dr. Patricia Medcalf - Course Coordinator
patricia.medcalf@tudublin.ie
+35312207565
Contact Us
School of Marketing and Entrepreneurship
school.me@tudublin.ie
Visit our School website