Marketing Innovation & Technology
Is this course for you?
Have you a confident, outgoing personality and good communication skills? Would you enjoy working in a creative and dynamic environment? Want to learn more about how to use social media as an effective marketing tool? Could you see yourself running your own online business? This course offers you the opportunity to learn and apply the fundamentals of marketing using social media platforms.
| Award Name | Level 5 Certificate (Level 5 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | QQI |
| NFQ Level | Level 5 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Level 5 Certificate (Level 5 NFQ) | Major | QQI | Level 5 NFQ |
Duration
1 year full-time. 5 days per week.
Entry Requirements
• You must have achieved 5 passes or 5 O6/ H7s or a combination of 5 O6/H7s or have achieved the LCA with a Merit profile, or have achieved a full relevant QQI Level 4 Award.
• Mature applicants (aged 21 and over) and other applicants without the formal entry requirements will be assessed individually for suitability.
Careers / Further progression
Progression To Further Studies
If you want to get a degree, then you can apply through the CAO system for entry into courses in the QQI Higher Education Links Scheme such as:
BA (Hons) in Digital Marketing Technological University Dublin [Blanchardstown or Tallaght] - www.tudublin.ie
BA (Hons) Digital Business & Innovation Dublin City University – www.dcu.ie BSc (Hons)
Marketing, Innovation & Technology Dublin City University – www.dcu.ie BA (Ord)
Advertising & Marketing Communications or
BBus (Ord) in Marketing Technological University Dublin [Tallaght] - www.tudublin.ie
BA (Hons) Digital Marketing & Sales IADT, Dún Laoghaire - www.iadt.ie
Check out more progression options by downloading the BFEI Progression Pathways Chart at www.bfei.ie/faqs (under progression)
Job Opportunities
As a graduate of this course, you can pursue careers in a range of areas including:
• Marketing/Sales
• Advertising
• Digital Marketing
• Online Business
Further information
Classes will commence in mid-September 2024.
Course Registration takes place in late August.
You will be invited to the College to attend an induction session prior to class commencement.
Non-EU Citizens
If you are a non-EU National, then you should be in compliance with Irish Visa requirements in advance of applying to BFEI.
Application is free! Once you have been offered a place on your chosen course, you will have to pay an acceptance fee of €50 to confirm that you are accepting the place. It is advisable to apply early as many courses fill up quickly. Other costs (books, kits, optional training etc) vary depending on the course you choose. Specific details regarding costs will be confirmed prior to course commencement
At BFEI, we make every effort to keep charges to a minimum. Information on financial support and eligibility for funding is available from www.studentfinance.ie.
Funding
PLC Maintenance Grant Scheme
The Department of Education and Skills (DES) provides a means-tested maintenance grant scheme for those attending full-time further education courses. Applications are made on-line to SUSI (Student Universal Support Ireland) at www.susi.ie.
BTEA (Back to Education Allowance)
If you are in receipt of certain social welfare payments, ten under the BTEA you may be able to keep your payments while doing a full-time course at BFEI.
See www.welfare.ie or www.studentfinance.ie for further details or ask at the local Department of Social Protection Office.
VTOS (Vocational Training and Opportunities Scheme)
If you are unemployed and over 21, then under VTOS, you will be able to do a full-time course at BFEI and retain your social welfare entitlements. VTOS applies to all courses on offer in the Institute, however, early application is advisable as there are a limited number of places which are allocated on a first-come basis. See www.welfare.ie or www.studentfinance.ie for further details on eligibility or ask at the local Department of Social Protection Office. VTOS Application Forms are available from the Institute - see www.bfei.ie
Other Funding Sources
Local Partnerships including Southside, Bray, Northside, and Wicklow Working Together may be able to help you out with some funding if you are experiencing financial difficulties. Ask at your Local Partnership Office.
For September 2024 Intake BFEI is open for applications from Wednesday January 10th 2024. All applications must be made via our website (www.bfei.ie). - View Application Weblink above.
Application is free! Once you have been offered a place on your chosen course, you will have to pay an acceptance fee of €50 to confirm that you are accepting the place. (non-refundable)
In the recovering global economy where there is an upsurge in online business activity, there are excellent career prospects for self-motivated individuals. With this qualification, you will be well placed to take advantage of emerging opportunities and launch your marketing career.
What skills will I have when I finish?
You will have developed the knowledge and skills to:
• Understand and apply the fundamentals of marketing.
• Understand the principles and concepts underpinning buyer behaviour.
• Develop social media marketing and viral video campaigns.
• Develop and run an online marketing campaign via social media platforms.
What will I study?
• Marketing Practice
• Digital Marketing
• Video Editing
• Behavioural Studies
• Statistics
• Entrepreneurial Skills
• Spreadsheets
• Work Experience
Office 365 and Adobe Creative Cloud Licences are provided free of charge for use on personal devices.
Will I do anything additional on the course?
• Career advice, help with CV preparation and LinkedIn profile is provided by Guidance and Career Service.
• In conjunction with an external Government agency FIT (Fast Track into Information Technology), you will get the opportunity to do a practice interview with industry specialists.
• You will use the e-learning platform Moodle.
Assessment is based on a combination of assignments and exams.
5M2069 - Marketing.
What qualification will I get when I finish the course?
You will be awarded a QQI Level 5 Certificate in Marketing (5M2069).
Blackrock Further Education Institute BFEI
Main Street
Blackrock
Co Dublin
Tel: 01 288 9717
email: office@bfei.ie
Web: www.bfei.ie