Accounting & Marketing
The BSc (Hons) Accounting and Marketing programme meets the needs of those wishing to combine accounting equally with marketing. This course will give you the analytic skills of accounting and the creative vision of a marketer, opening doors to diverse career paths in a constantly evolving business landscape.
| Award Name | Degree - Honours Bachelor at UK Level 6 |
|---|---|
| NFQ Classification | |
| Awarding Body | Ulster University |
| NFQ Level |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Honours Bachelor at UK Level 6 | Ulster University |
Duration
3/4 years full-time.
Attendance
This course lasts three years without placement or four years if completing a placement year. This is a full-time course where you will normally complete three accounting modules and three marketing modules per year, with class contact time approximately three hours per week, per module. You will be expected to undertake independent study to supplement that contact of around ten hours per week per module. You will have nine to ten class contact hours per week on the Magee campus.
Entry Requirements
Irish Leaving Certificate
96 UCAS tariff points to include a minimum of five subjects (four of which must be at higher level) to include English and Maths at H6 if studied at Higher level or O4 if studied at Ordinary Level.
Careers / Further progression
Graduate employers
Graduates from this course are now working for:
PwC
BBC
Seagate
The European Parliament
McLaughlin McGonigle Chartered Accountants
Job roles
With this degree you could become:
Trainee Accountant
Graduate Marketing Management Trainee
Marketing Manager
Graduate Management Trainee
Presenter
Pricing Agent
Managing Agent
Career options
Graduates are well placed for an accounting, marketing or management career in the business arena or to take advantage of the increased opportunities in the public sector. Depending on the accounting and/or marketing choice of business specialism, graduates will have generic skills in management functions, particularly accounting, finance and project management, and specific specialist skills in accounting and marketing. Graduates may also proceed to postgraduate study or research in related areas. Throughout the course, students will be encouraged to develop their personal skills and abilities in order to maximise their career potential.
Further information
Start date: September 2024
Deadlines for on-time applications
2024 entry application deadlines
For courses starting in 2024 (and for deferred applications), your application should be with us at UCAS by one of these dates – depending on what courses you apply for. If your completed application – including all your personal details and your academic reference – is submitted by the deadline, it is guaranteed to be considered.
16 October 2023 for 2024 entry at 18:00 (UK time) – any course at the universities of Oxford and Cambridge, or for most courses in medicine, veterinary medicine/science, and dentistry. You can add choices with a different deadline later, but don’t forget you can only have five choices in total.
31 January 2024 for 2024 entry at 18:00 (UK time) – for the majority of courses.
Some course providers require additional admissions tests to be taken alongside the UCAS application, and these may have a deadline. Find out more about these tests at https://www.ucas.com/undergraduate/applying-university/admissions-tests
Check course information in the search tool to see which deadline applies to you at the application weblink below.
Apply as soon as possible: Student funding arrangements mean that as offers are made and places fill up, some courses may only have vacancies for students from certain locations. It’s therefore really important that you apply for your chosen courses by the appropriate deadlines mentioned above, as not all courses will have places for all students.
All applications received after 30 June are entered into Clearing - find out more about Clearing at https://www.ucas.com/undergraduate/clearing-and-results-day/what-clearing
Overview
Unlock your future potential: Study Accounting and Marketing Combined
Summary
The BSc (Hons) Accounting and Marketing programme meets the needs of those wishing to combine accounting equally with marketing. This course will give you the analytic skills of accounting and the creative vision of a marketer, opening doors to diverse career paths in a constantly evolving business landscape.
By studying accounting as a main subject together with marketing as a main subject, you will be combining two very important disciplines in global business. Accounting, the language of business, deals with financial accounting, management accounting, digital accounting, analytics and audit. Marketing, on the other hand, focuses on creating brand identities, understanding consumer behaviour, and developing digital strategies to connect with customers. When you combine these disciplines, you acquire a versatile skill set that meets the needs of a changing business landscape.
Both accounting and marketing professions are in high demand, offering competitive salaries. The BSc (Hons) Accounting and Marketing programme equips graduates for a career in industry, commerce or the public sector. The BSc (Hons) Accounting and Marketing programme prepares you for a diverse array of career opportunities available upon graduation. Whether you aspire to be an accountant, marketing manager, or even an entrepreneur, this course allows you to follow your passion and carve out your niche in the global business environment.
About
The BSc (Hons) Accounting and Marketing programme combines equally two very important disciplines in global business. In the accounting main modules, you will develop accounting, financial reporting, and management accounting skills. In the marketing main modules, you will explore the strategic side of marketing, where you will learn how to gain insights and understand consumer behaviour and develop digital solutions to enhance customer experience. This unique fusion of accounting and marketing sets you on a path to becoming a well-rounded professional with a broad skill set.
The development of relevant employability skills is at the core of the BSc Hons Accounting and Marketing degree and a variety of opportunities exist within the programme, and its modules, to develop such skills. These skills include creative thinking; project management; strategic planning; business start-up; problem-solving; and interpersonal skills, as well as specific accounting and marketing skills.
The Department of Global Business and Enterprise has strong ties with the major professional accountancy, taxation and marketing bodies.
All accounting staff in the department are members of professional accountancy bodies including:
• Chartered Accountants Ireland (CAI)
• The Association of Chartered Certified Accountants (ACCA)
• The Chartered Institute of Management Accountants (CIMA)
• The Institute of Certified Public Accountants in Ireland (CPA)
• The Irish Taxation Institute (ITI)
Here is a guide to the subjects studied on this course.
Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up to date module list.
Year 1
Introduction to Financial Accounting
Organisations and Management
Professional and Academic Skills
Principles of Marketing
Digital Accounting and Analytics - Optional
Introduction to Finance - Optional
Introduction to Financial Markets, Securities and Investments - Optional
Year 2
Financial Accounting I
Management Accounting
Professional Skills Development
Marketing Management
Consumer Behaviour
Managerial Finance - Optional
Business Law - Optional
Year 3
Global Marketing
Managing Financial Performance - Optional
Financial Accounting II - Optional
Audit and Assurance - Optional
Sustainability Reporting and Governance - Optional
Diploma in Professional Practice - Optional
Study Abroad - Optional
Year 4
Digital Customer Experience
Consumer Insights
Assessment methods vary and are defined explicitly in each module. Assessment can be a combination of examination and coursework but may also be only one of these methods. Assessment is designed to assess your achievement of the module’s stated learning outcomes. You can expect to receive timely feedback on all coursework assessments. This feedback may be issued individually and/or issued to the group and you will be encouraged to act on this feedback for your own development.
Coursework can take many forms, for example: essay, report, seminar paper, test, presentation, dissertation, design, artefacts, portfolio, journal, group work. The precise form and combination of assessment will depend on the course you apply for and the module. Details will be made available in advance through induction, the course handbook, the module specification, the assessment timetable and the assessment brief. The details are subject to change from year to year for quality or enhancement reasons. You will be consulted about any significant changes.
Normally, a module will have 4 learning outcomes, and no more than 2 items of assessment. An item of assessment can comprise more than one task. The notional workload and the equivalence across types of assessment is standardised. The module pass mark for undergraduate courses is 40%. The module pass mark for postgraduate courses is 50%.
Associate awards
Diploma in Professional Practice DPP
Diploma in International Academic Studies DIAS
Diploma in Professional Practice International DPPI
Professional recognition
Chartered Institute of Management Accountants (CIMA)
Accredited by the Chartered Institute of Management Accountants (CIMA) for the purpose of exemption from some professional examinations through the Accredited degree accelerated route.
Association of Chartered Certified Accountants (ACCA)
Accredited by the Association of Chartered Certified Accountants (ACCA) for the purpose of exemptions from some professional examinations.
Chartered Accountants Ireland
Accredited by Chartered Accountants Ireland for the purpose of exemption from some professional exams.
Work placement / study abroad
In year three you will have the option of a paid placement year in a range of local and international locations. This will provide a link between the subjects you have studied and their application in a real-world setting. Satisfactory completion of the placement year will lead to the award of the Diploma in Professional Practice. You have also the option to study abroad for a year; satisfactory completion of a study abroad year will lead to the award of the Diploma in International Academic Studies.
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