Event Management
Developing business leaders for the dynamic and vibrant events industry. The degree is designed to meet the needs of those who want to work in event management, which is now one of the world’s largest industries. You will develop a detailed knowledge of events and the associated leadership skills necessary for this dynamic and experience-driven industry.
| Award Name | Degree - Honours Bachelor at UK Level 6 |
|---|---|
| NFQ Classification | |
| Awarding Body | Ulster University |
| NFQ Level |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Honours Bachelor at UK Level 6 | Ulster University |
Duration
4 years.
Attendance
The programme can be completed in four years, depending on level of entry. You will normally complete three modules per semester, with a class contact time of approximately three hours per week per module.
You will have 9-10 class contact hours per week on the Coleraine campus. In year three you have the option to complete either a 48-week work placement or study abroad.
You will be expected to undertake independent study of around 10 hours per week per module.
Entry Requirements
Irish Leaving Certificate
96 UCAS Tariff Points to include a minimum of five subjects (four of which must be at Higher Level) to include English and Maths at H6 if studied at Higher Level or O4 if studied at Ordinary Level.
Careers / Further progression
Graduate employers
Graduates from this course are now working for:
• Belfast City Council
• Glasgow Commonwealth Games
• Galgorm Resort & Spa
• Icons Festival Ltd
• Macmillan Cancer Support
• Coca Cola
• Irish Football Association
Job roles
With this degree you could become:
Event Manager
Project Manager
Marketing and PR
Entertainment Manager
Tourism Manager
Arts and Culture Manager
Leisure Manager
Career options
Continuing growth within the leisure and events sectors nationally and internationally provide wide-ranging opportunities for employment and include event and conference management, PR and marketing, tourism management, entertainment and venue management, leisure management and sports facilities management.
Opportunities also exist to progress onto postgraduate study including MSc International Tourism Management, MSc International Hospitality Management and MSc International Event Management.
Further information
Start date: September 2024
Deadlines for on-time applications
2024 entry application deadlines
For courses starting in 2024 (and for deferred applications), your application should be with us at UCAS by one of these dates – depending on what courses you apply for. If your completed application – including all your personal details and your academic reference – is submitted by the deadline, it is guaranteed to be considered.
16 October 2023 for 2024 entry at 18:00 (UK time) – any course at the universities of Oxford and Cambridge, or for most courses in medicine, veterinary medicine/science, and dentistry. You can add choices with a different deadline later, but don’t forget you can only have five choices in total.
31 January 2024 for 2024 entry at 18:00 (UK time) – for the majority of courses.
Some course providers require additional admissions tests to be taken alongside the UCAS application, and these may have a deadline. Find out more about these tests at https://www.ucas.com/undergraduate/applying-university/admissions-tests
Check course information in the search tool to see which deadline applies to you at the application weblink below.
Apply as soon as possible: Student funding arrangements mean that as offers are made and places fill up, some courses may only have vacancies for students from certain locations. It’s therefore really important that you apply for your chosen courses by the appropriate deadlines mentioned above, as not all courses will have places for all students.
All applications received after 30 June are entered into Clearing - find out more about Clearing at https://www.ucas.com/undergraduate/clearing-and-results-day/what-clearing
Overview
Developing business leaders for the dynamic and vibrant leisure and events industry.
Summary
The degree is designed to meet the needs of those who want to work in event management, which is now one of the world’s largest industries. You will develop a detailed knowledge of events and the associated leadership skills necessary for this dynamic and experience-driven industry. Ulster University is 2nd in the UK for Hospitality, Event Management and Tourism (The Guardian University Guide 2024).
We have an award-winning team of academic staff with a wealth of knowledge and experience in research and industry across a range of areas in events.
About
The BSc (Hons) Event Management is an internationally recognised passport to a successful management career. The degree is for those who thrive in a fast-paced environment and want to provide customers with memorable experiences and develop the skill set to lead a team in this challenging but rewarding industry.
The four-year degree (placement in year 3 is optional) offers key business management subjects alongside specialist event management, media and leisure-related modules. You will enhance your knowledge in the key business management areas of strategy, marketing, finance, human resource management, operations management and entrepreneurship.
This programme is characterised by a blend of theoretical and applied components with emphasis placed on the development of skills, knowledge and theoretical concepts to meet the needs of the events industry. You will have the opportunity to apply theory to practice by organising live events and through our partners, volunteer at prestigious events such as the Belfast City Marathon and the Special Olympics.
You will gain valuable industry experience through a placement year, which offers a wide range of international opportunities.
100% of the teaching team have achieved Fellowship of the Higher Education Academy and 7 of these team members have Senior Fellowship of the Higher Education Academy.
Modules
Here is a guide to the subjects studied on this course.
Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up to date module list.
Year 1
Food Tourism, Festivals and Events
Digital Media & Creativity
Management in Action
The 21st Century Eventscape
Event Design & Live Experiences
Introduction to Leisure and Tourism
Year 2
Fundamentals of People Management
Accounting Studies
Business Research Methods
Event Impacts and Sustainability
Responsible Business Events
Contemporary Marketing Practice
Year 3
Placement - Optional
International Academic Studies - Study Abroad - Optional
Year 4
Digital Strategy
Creating Visitor Experiences
Contemporary Issues in Leisure, Tourism and Events
Event Delivery and Evaluation
The Business Plan - Optional
Current trends in People Management - Optional
Research Paper - Optional
Management Accounting - Optional
Digital Marketing Management - Optional
Assessment methods vary and are defined explicitly in each module. Assessment can be a combination of examination and coursework but may also be only one of these methods. Assessment is designed to assess your achievement of the module’s stated learning outcomes. You can expect to receive timely feedback on all coursework assessments. This feedback may be issued individually and/or issued to the group and you will be encouraged to act on this feedback for your own development.
Coursework can take many forms, for example: essay, report, seminar paper, test, presentation, dissertation, design, artefacts, portfolio, journal, group work. The precise form and combination of assessment will depend on the course you apply for and the module. Details will be made available in advance through induction, the course handbook, the module specification, the assessment timetable and the assessment brief. The details are subject to change from year to year for quality or enhancement reasons. You will be consulted about any significant changes.
Normally, a module will have 4 learning outcomes, and no more than 2 items of assessment. An item of assessment can comprise more than one task. The notional workload and the equivalence across types of assessment is standardised. The module pass mark for undergraduate courses is 40%. The module pass mark for postgraduate courses is 50%.
Associate awards
Diploma in Professional Practice DPP
Diploma in Professional Practice International DPPI
Diploma in International Academic Studies DIAS
Professional recognition
Institute of Hospitality (IoH)
Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.
Work placement / study abroad
During year three of the course, you will complete a compulsory work placement or study aboard. This may be a 48 week work placement with a range of national and international companies including Walt Disney World, Florida, Belfast Marathon, World Police & Fire Games and Simon Community.
The satisfactory completion of placement leads to the award of Diploma in Professional Practice/ Diploma in Professional Practice (International) upon graduation. Alternatively, you can opt to complete a period of study abroad. During this period, you spend two semesters in an educational institution, which will provide exposure to alternative business cultures and protocols and enhance your personal and professional development.
Successful completion of the placement leads to the award of the Diploma in International Academic Studies (DIAS) upon graduation.
Ulster University,
Cromore Rd,
Coleraine
BT52 1SA
T: 02870 123 456