Advertising

For details of courses and next start date/enrolment please contact the college or check out their website www.lcfe.ie

LCFE MULGRAVE STREET CAMPUS (LIMERICK CITY CENTRE)
• Enquiries to lcfeadulted@lcetb.ie or Phone 061 414344

CAPPAMORE CAMPUS (CAPPAMORE)
• Enquiries to adultedcappamore@lcetb.ie or Phone 061 414344

€240

https://www.dcsnet.ie/web_aeclimerickcity/WEBBOOK2/webbookcourse_LETB_home.html

Application Form & Tuition Fees
Fees are tuition fees only, except where otherwise indicated. Some validating bodies charge separate registration/examination fees. Please refer to their respective websites.

20% discount on tuition fees for individuals in receipt of Full Job Seekers Allowance/ Benefit, Disability Allowance or One Parent Family Payment.

20% discount on tuition fees for all full-time LCFE learners 20% discount on tuition fees for all senior citizens.

Application forms cannot be processed nor places reserved without the full payment of tuition fees. Cheques, bank drafts or postal orders should be made payable to Limerick and Clare Education and Training Board (LCETB).

For Security Reasons WE CANNOT ACCEPT CASH.

Terms and Conditions:
Discounts apply to tuition fees only and not materials fees.

Proof for the applicable discount must be provided at registration.

Proof for a discount will not be accepted once a programme commences.

Learners will be requested to verify their details and ID in order to avail of discounts Once a course starts no refunds are issued.

Participant Profile
This programme module aims to equip the learner with the knowledge, skills and competence to plan, develop, assess and manage the advertising element within an overall marketing campaign.

Course Description:

• Identify the various parts of the marketing communication mix and outline where advertising fits into this dynamic

• Explain the importance of the branding process

• Explain the different types of advertising

• Describe the roles of the administrative and creative sides of an advertising agency

• Outline the basic rules of copywriting, layout, printing and typography

• Compare the reach of different media in advertising

• Evaluate the role of frequency in advertising recall and the cost effectiveness of different advertising groupings

• Explain the use of semiotics in advertising and outline the concept of subliminal advertising

• Outline the importance of planning and the stages in planning an advertising campaign

• Evaluate the role of research and marketing strategy in concept development and presentation, including the various types of
marketing research, advertising
research and media research

• Explain the function of the main types of consumer survey

• Explain the principle of accountability and its relationship to advertising planning

• Explain the role of the Advertising Standards Authority and other agencies in the industry and the current legislation governing advertising at a national and European level

• Evaluate key ethical issues in relation
to advertising and the impact of
advertising on self and others

• Express an internalised view of the impact of advertising

Note: Learners undertaking online courses must have basic IT skills and have access to the necessary ICT equipment, software and Broadband capability to enable them to undertake an online course

Accreditation QQI Level 5 Award in Advertising 5N0748

Terms and Conditions:
Discounts apply to tuition fees only and not materials fees.

Proof for the applicable discount must be provided at registration.

Proof for a discount will not be accepted once a programme commences.

Learners will be requested to verify their details and ID in order to avail of discounts. Once a course starts no refunds are issued.

LCFE Mulgrave Campus
Mulgrave Street, Limerick. Tel: 061 414 344
Email: lcfeadulted@lcetb.ie