Digital Marketing & Content Development
A 1-year course in practical Marketing and Creative Media skills including advertising, public relations, writing skills and media analysis.
| Award Name | Level 5 Certificate (Level 5 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | QQI |
| NFQ Level | Level 5 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Level 5 Certificate (Level 5 NFQ) | Major | QQI | Level 5 NFQ |
Duration
1 year full-time.
Entry Requirements
Standard minimum entry requirements for all courses in BCFE:
• Minimum statutory school leaving age (16+)
• CERFL proficiency at B2 for access to Level 5 and Level 6 courses for those whose first language is not English.
• Additional requirements may apply to non-EU/EA Applicants and may be subject to full international fees. Please refer to Information for international students.
• A PPS number is required for registration. Please refer to How to get a Personal Public Service (PPS) Number.
• The academic entry requirements may be waived for mature applicants (21+)
Minimum entry requirements for all level 5 courses
• QQI Level 4 award or equivalent
• Five O6/H7 in Leaving Certificate/LCVP or a Merit in Leaving Certificate Applied or a relevant QQI Level 4 certificate.
Careers / Further progression
Progression Opportunities
• Graduates with a Merit profile may apply for entry to related BTEC Higher National Diploma courses in BCFE such as:
o Web Design – Advanced App and Web UI/UX, Level 6 (DMH)
o Journalism and Content Creation, Level 6 (MJH)
o Radio & Podcasting Producing and Presenting, Level 6 (MRH)
• Graduates of this course may also apply through the CAO and/or the Higher Education Links Scheme for entry to higher and advanced certificate and degree programmes at national Institutes of Technology, Technological Universities and Universities (applicants should confirm linked awards and eligibility requirements with the relevant Higher Education Institution).
Career Opportunities
There are a growing number of employment opportunities for those with the skills that this course offers in both large and small organisations. Graduates may pursue further studies or work in areas such as digital marketing, social media management, advertising, marketing and advertising, internal communications and more.
Further information
Commencing September 2024.
• International Applicants
• Mature Students
• VTOS (Vocational Training Opportunities Scheme) funded applicants
• BTEA (Back to Education Allowance) funded applicants
Sources of Funding:
- PLC Maintenance Grant Scheme Refer to www.susi.ie
- VTOS (Vocational Training Opportunities Scheme) Refer to www.gov.ie/vtos
- BTEA (Back to Education Allowance) Refer to www.welfare.ie
- SOLAS Fund for Students with Disabilities Refer to www.solas.ie and guidance notes on www.bcfe.ie
Applications and Admissions Process 2024/25:
All applications to Ballyfermot Campus will be accepted after the 6th November 2023 and the closing date for receipt of applications directly to Ballyfermot Campus is the 27th of September 2024. Applications received after this date will be processed as late applications in accordance with the Admissions Policy of Ballyfermot Campus.
Apply Online (see "Application Weblink").
For further details on admissions:
Tel: (01) 6269421
Email: info@bcfe.cdetb.ie
Why Choose Digital Marketing & Content Development?
The focus of this course is to equip you with the practical marketing and creative media skills to work in the expanding digital marketing and content production sector in Ireland.
Whether you are a complete beginner, or a graduate looking to gain a solid grounding in digital skills, this course will provide you with an introduction to key digital specialisms, including social media marketing, Search Engine Optimization (SEO) and content development skills.
This is a practical course where you will work on case studies and projects. As part of the learning experience, you will participate in an array of relevant workshops facilitated by guest speakers from industry. Work placement is an integral part of this course, and you will have an opportunity to complete your work placement in large commercial media and podcasting companies. If you are interested you can complete a fully funded Erasmus+ work placement in Media companies in Malta, Spain and Finland which are arranged by BCFE.
What Will You Study?
Digital Marketing (5N1364)
Public Relations (5N1405)
Graphic Design Skills (5N1978)
Advertising (5N0748)
Writing Skills for Journalism (5N2435)
Web Authoring (5N1910)
Work Experience (5N1356)
Media Analysis (5N1298)
Communications (5N0690)
5M5048 - Creative Media
Award: QQI Level 5 Certificate in Creative Media 5M5048
Course Facilities
• 3 fully Digital touchscreen broadcast studios using Myriad.
• State-of-the-art podcast and TV studios.
• Full access to the Adobe Suite of Digital Media.
Ballyfermot College of Further Education,
Ballyfermot Road,
Ballyfermot,
Dublin 10
Phone: +353-1-6298500
Email: info@bcfe.cdetb.ie