Business - Marketing
The BA (Hons) in Business (Marketing) is an exciting, practical programme that offers students the opportunity to hone in on their marketing strategy skills and apply their knowledge to real-life marketing scenarios in the context of a global landscape.
| Award Name | Degree - Honours Bachelor (Level 8 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | QQI |
| NFQ Level | Level 8 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Honours Bachelor (Level 8 NFQ) | Major | QQI | Level 8 NFQ |
Duration
3 years full-time.
Specific Subjects or course requirements
Leaving Certificate
2 H5 and 4 O6/H7 grades, to include a language (English, Irish or another language) and Maths.
Leaving Certificate General Entry Requirements
Leaving Certificate Vocational Progamme LCVP
Holders of the Leaving Certificate Vocational Programme apply in the usual way through the CAO system. Points are awarded on the same basis as the Leaving Certificate. The Link Modules are considered as a single unit and are awarded points based on the result per unit. The Link Modules can be used as a sixth subject for points calculations only.
Leaving Certificate Applied Programme LCAP
The College does not recognise LCA subjects as meeting its minimum entry requirements. If combined with a Grade 5 FETAC Award, applicants may apply for a higher certificate or degree course in the College.
QQI FET Applicants General Information
Griffith College welcomes applications from students who hold a full FETAC Level 5 Award which typically contains eight modules. A full award may be accumulated over more than one academic year. In such cases, it is the responsibility of the student to apply to FETAC for a full award where the modules are taken over more than one year. Please note that a record of achievement does not meet the minimum entry requirements.
• To be eligible for consideration for an Honours Degree programme, the applicant must hold a FETAC Level 5 certificate with a distinction grade in at least three modules.
• To be eligible for consideration for an Ordinary Degree or Higher Certificate programme, students are required to hold a FETAC Level 5 Award.
FETAC Application Process
Applications must be made through the CAO for those courses offered through the CAO. For direct entry programmes, applicants must send a completed direct entry application form to the College. For more information on this access route, please contact the Admissions Office on +353 1 415 0400 or email admissions@griffith.ie.
Careers / Further progression
Academic Progression
Upon successful completion of their honours degree course, graduates may wish to continue their studies with a postgraduate qualification in Griffith College or with one of the many third level institution in Ireland or abroad.
The Griffith College Graduate Business School offers a portfolio of programmes which may be of interest. The following programmes prepare graduates for the world of international business; at MSc and MBA levels, and in full and part-time study modes.
• The MSc in International Business Management will develop your skills and knowledge to specialise in key business industries within International Business and learn how to operate a business across borders.
• The MSc in Global Brand Management gives students a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights.
• The MSc in Procurement and Supply Chain Management is an award winning masters programme which is ideal for students wishing to gain industry knowledge of both public and private sector procurement and supply chain management.
Career Progression
Marketing is central to all business activities - whether in a large multinational or in a small local business. The purpose of any business is to meet consumers’ needs and wants while making a profit. A marketing qualification can open doors to a number of exciting and challenging careers. These include, but are not limited to, advertising, PR, sales management, market research, social media marketing, retailing, product design and development, and branding.
Further information
Griffith College Dublin welcomes applications from mature applicants. Applicants interested in applying for a programme as a mature student should contact the Admissions Office for more details and applicants should apply directly online at www. griffith.ie/apply.
https://www.griffith.ie/admissions/undergraduate/how-apply
Entry 2024
Early online application (discounted): Fee €30 Closing Date: 20 January 2024 at 5pm
Normal online application: Fee €45 Closing Date: 1 February 2024 at 5pm
Late online application - restrictions apply (see page 3 2024 CAO Handbook): Fee: €60 Closing Date: 1 May 2024 at 5pm
Change of Mind - restrictions apply (see page 3 2024 CAO Handbook): Fee: Nil Closing Date: 1 July 2024 at 5pm
Exceptional online late application (see page 34 of the 2024 CAO Handbook): Fee €60 Closing Date: 22 July 2024 at 5pm
Be sure to complete any action well in advance of closing dates. You should avoid making an application close to a closing date. No extensions to closing dates will be allowed and all application fees are non-refundable.
LATE APPLICATIONS
Late Applications are those which are received after 5pm on 1 February 2024. The closing date for late applications is 5pm on 1 May 2024, subject to the restrictions listed on page 3 of the 2024 CAO Handbook. The online facility for late applications opens on the 5 March 2024 at 12:00 noon - a fee of €60 applies.
Exceptional Late Applications (Exception to the timetable)
The exceptional closing date of 22 July at 5pm applies only to applicants who are registered as an undergraduate student on 1 May 2024 in any year in any one of the participating HEIs (subject to the exclusions listed below). In order to avail of the Exceptional Late Application facility you must have entered the HEI through the CAO system. This is an exceptional late closing date and all steps must be completed by 5pm on 22 July. No changes may be made after this date.
If you did not enter your current course through the CAO system, you must first contact the Admissions Office of the HEI to which you wish to apply and they will inform you if you may submit an application direct to the institution.
Exclusions:
You may submit a late application only for entry to courses other than your existing course. If you wish to repeat the year in the same course you must arrange this within your HEI.
Mary Immaculate College Limerick, Marino Institute of Education, Trinity College Dublin, University of Limerick and Maynooth University have special procedures in place in the case of current or previous students who wish to apply for entry to another course in the same HEI. Such applicants must contact their Admissions Office to determine the application procedure. However, if you are a student in another HEI and you wish to apply to any of these five HEIs, you should apply through CAO.
Refer to page 34 of the 2024 CAO Handbook on how to make an Exceptional Late Application.
Restrictions
As a CAO applicant you may experience one or more of the following restrictions based on your course choices, your category of application, or restrictions imposed by the HEIs that you wish to apply to. Please read the section on 'Restrictions' on page 3 of the 2024 CAO Handbook carefully. This section includes information on:
General Restrictions
1. Making a late application
2. Making changes to your course choices
Restricted Courses
3. Applying for a restricted course
Mature Applicants
4. Mature applicants
Supplementary Admissions Routes
5. Applying for DARE and/or HEAR
Looking for a grounding in traditional marketing techniques and strategies, supported by an in-depth knowledge of digital marketing and social media tools?
The BA (Hons) in Business (Marketing) is an exciting, practical programme that offers students the opportunity to hone in on their marketing strategy skills and apply their knowledge to real-life marketing scenarios in the context of a global landscape.
Why Study Marketing at Griffith College?
Our BA (Hons) in Business (Marketing) is available on a full, part-time and blended learning basis over a three-year period. The purpose of the programme is to inspire and nurture a student’s interest in the marketing discipline, while providing a solid foundation in business subjects.
• Students will develop an understanding of marketing theory and frameworks to formulate robust marketing strategies in a global economy.
• Students will get hands-on practical knowledge and experience through live case studies and client consultation.
• Students will be taught the importance of digital marketing, branding, and social media tools in the context of the modern business environment.
• Students will flex their selling, negotiating and sales management knowledge and the effect of current marketing trends and digital consumer behaviour.
• Students will establish a solid understanding of sales management and how to build a long term sales plan with consumers.
• In years 1 and 2, students will receive a grounding in core business areas like finance, management, HRM, and business law, perfectly positioning them to be a dynamic team player.
The Year One and Two, management and marketing modules, act as a perfect introduction, and development, for the final year marketing modules. Students are required to undertake the four Year Three electives listed below, in addition to the mandatory modules, to acquire the BA (Hons) in Business (Marketing) designation.
Year 1
• Introduction to Management Accounting
• Principles of Microeconomics
• Technologies for Business
• Business Management
• Optimising Your Potential in Higher Education
• Business Maths and Statistics
• Marketing Fundamentals
• Principles of Macroeconomics
• Financial Accounting
Year 2
• Operations and Supply Chain Management
• Managing Organisational Behaviour
• Personal and Professional Development
• Business Law and Ethics
• Human Resource Management
• Introduction to Entrepreneurship
• Digital Communications and Customer Engagement
• Business Systems Analysis
Year 3 - Mandatory Modules
• Business Plan
• Financial Management
• Strategic Management
• Global Business Environments
Year 3 - Elective Modules
• Global Marketing
• Consumer Behaviour in a Digital Era
• Selling, Negotiating and Sales Management
• 21st Century Branding and Marketing Communications
Course Highlights
• Practical application with real clients.
• Introduction to social media tools, industry certification, and analytics.
• Creativity and entrepreneurship encouraged.
• Taught by vastly experienced industry professionals and academic staff.
• Flexible study options available.
South Circular Road, Dublin 8.
Tel: +353 1 415 0400
Email: admissions@griffith.ie